Each season, there is so much emphasis on shopping, with very little consideration for the reality that many girls from low-income families cannot afford to partake in extravagant holiday shopping. That includes the much anticipated prom season.

To combat this, Believe in Yourself will be donating ‘in style’ dresses to underprivileged girls around the country for Prom and Spring Dances.

The donation will occur in Los Angeles on April 17th at 2:30 pm at Boys and Girls Club located at 2635 Pasadena Ave, Los Angeles, CA. (Here’s the Google map)

There’s also a quid pro quo…Dress donations are tied to the girls’ progress in achieving goals.

Each girl who wants to receive a dress is entered into a system where they are then tracked to see their progress, whether towards improving their academics or pursuing an extracurricular interest such as music, dance, sports, etc.

In return, Believe in Yourself provides the girls dresses for any upcoming events they have during the school year.

Believe in Yourself is a foundation launched in January 2017 that provides brand-new, never-worn dresses to low-income girls around the country, while at the same time works to promote positive body image, to reduce cyber bullying, and to inspire girls to believe in themselves and their dreams.

Believe in Yourself is part of a broader initiative. The charity brings in mentors and speakers to motivate the girls to believe in themselves. These mentors also provide tips if the girls are experiencing a negative body image or bullying of any kind, and they counsel the girls to help them achieve their dreams and goals.

Because the most beautiful thing a girl can wear is