Contributed by Tracey Paleo, Gia On The Move
Paris (2 December 2021) — ELLE magazine is proud to announce that it has committed to ending the promotion of animal fur in its pages and online.
The commitment follows dialogue between ELLE brand owner, Lagardère Group, the Humane Society of the United States, Humane Society International and Creatives4Change. The announcement was made today at Business of Fashion’s 2021 VOICES event in London.
ELLE created a charter to disallow editorial content that promotes animal fur on its pages, websites and social media. This includes no animal fur in editorials, press images, runway and street style images. The charter, which in alignment with the Fur Free Alliance’s definition of fur, also no longer allows the depiction of animal fur in any advertisements in its pages and online.
All ELLE editions around the world signed it, which includes publications in Arabia (English and Arabic editions), Argentina, Australia, Belgium (Flemish and French editions), Brazil, Bulgaria, Canada (English and French editions), China, Croatia, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Italy, Ivory Coast, Japan, Kazakhstan, Mexico, Netherlands, Norway, Poland, Romania, Russia, Serbia, Singapore, Slovenia, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, UK, Ukraine, USA and Vietnam.
For 13 of those editions, the charter is already effective, for 20, it will be effective as of Jan. 1, 2022, and for the remaining editions, it will be effective as of Jan. 1, 2023.
The ELLE network that will be impacted by this announcement includes:
- 45 editions worldwide
- 21 million readers per month
- 6.6 million copies sold per month
- 175 million total reach
- 46 websites, 100 million unique visitors, 400 million pages viewed and multiple mobile/tablet apps
- A website devoted to the international network: www.elleinternational.com
According to Constance Benqué, CEO Lagardère News and CEO ELLE International: “Societal engagement has always been one of the key pillars of the ELLE brand. The world has changed and the end of the use of fur is aligned with the course of History. We hope that, with this commitment, ELLE will open the path for other media to disallow fur promotion, all around the globe, and promote a fur-free future.”
According to Valéria Bessolo LLopiz, SVP and international director of ELLE: “For many years, ELLE has been engaged towards environment, sustainability and ecology through regular features or special green issues. The presence of animal fur in our pages and on our digital media is no longer in line with our values, nor our readers’. It is time for ELLE to make a statement on this matter, a statement that reflects our attention to the critical issues of protecting and caring for the environment and animals, rejecting animal cruelty. It is also an opportunity for ELLE to increase awareness for animal welfare, bolster the demand for sustainable and innovative alternatives, and foster a more humane fashion industry.”
Alexi Lubomirski, fashion photographer and founder of Creatives for Change, says: “Since its inception, ELLE magazine has always been a leading light in fashion, synonymous with a freshness, unencumbered by the weight of tradition and formality. Because of this strength, ELLE was said to ‘not so much reflect fashion as decree it.’ It is this creative power to inspire, that allows ELLE to make broad steps in shaping the hearts and minds of its readers for a more evolved and aware future for all.”
PJ Smith, director of fashion policy for the HSUS and HSI, adds: “We celebrate ELLE for taking a stand against the cruel fur trade and look forward to other fashion magazines following their lead. This announcement will ignite positive change throughout the entire fashion industry and has the potential to save countless animals from a life of suffering and a cruel death. ELLE’s leadership will also drive innovation for more sustainable and humane alternatives.”
About ELLE International:
The ELLE network today, including France and the international editions, reaches more than 33 million readers worldwide: 45 editions of ELLE in 43 countries, 25 editions of ELLE Decoration, 7 editions of ELLE à Table, 1 edition of ELLE Men and 1 edition of ELLE Girl. It also represents 46 ELLE local websites, gathering almost 100 million unique visitors per month.
Lagardère Group, owner of the ELLE & ELLE Decoration brands, partners with prestigious publishing houses worldwide, through license contracts:
– With Hearst Magazines, publishing 13 editions of ELLE and 12 editions of ELLE Decoration, in 13 countries
– With CMI, Burda, Aller, Ringier and 23 other partners in 31 countries, publishing 32 editions of ELLE and 13 editions of ELLE Decoration.
The Lagardère Group is a global leader in content publishing, production, broadcasting and distribution, whose powerful brands leverage its virtual and physical networks to attract and enjoy qualified audiences.
About the Humane Society of the United States
Founded in 1954, the Humane Society of the United States and its affiliates around the globe fight the big fights to end suffering for all animals. Together with millions of supporters, the HSUS takes on puppy mills, factory farms, trophy hunts, animal testing and other cruel industries, and together with its affiliates, rescues and provides direct care for over 100,000 animals every year. The HSUS works on reforming corporate policy, improving and enforcing laws and elevating public awareness on animal issues. More at humanesociety.org.
About Humane Society International
With a presence in more than 50 countries, Humane Society International works around the globe to promote the human-animal bond, rescue and protect dogs and cats, improve farm animal welfare, protect wildlife, promote animal-free testing and research, respond to natural disasters and confront cruelty to animals in all of its forms. Learn more about our work at hsi.org. Follow HSI on Twitter, Facebook and Instagram.
Creatives4Change is an initiative by fashion photographer Alexi Lubomirski to make the fashion and entertainment industry a little more compassionate, ethical and moral by asking creatives to say no to using fur, feathers and exotic skins in their projects and jobs. https://www.alexilubomirski.com/creatives-4-change