Press Release

Downtown Santa Monica, the Santa Monica Pier, Santa Monica Place and the City of Santa Monica are unveiling a robust calendar of fun, family-friendly events, and experiences for the first-ever SaMo PRIDE. More than 20 events throughout the month of June will celebrate the LGBTQ+ community, individuality, inclusivity, and love in every color, anchored by a nightly display of lights spanning the Third Street Promenade, Santa Monica Place, the historic Santa Monica Pier Bridge and City Hall.

“The inaugural SaMo PRIDE celebration will bring our community value of inclusion to life through a lineup of opportunities for all ages,” said Mayor Gleam Davis. “We look forward to having the community and our neighbors come out to help inaugurate what we hope becomes a new annual tradition in Santa Monica.”

With a focus on family-friendly and inclusive art, events and community connection, Santa Monica city partners are gearing up for a full month of activities to generate awareness and acceptance and celebrate our diversity.

“We launched SaMo PRIDE with a handful of planned signature events, in hopes that there would be an outpouring of support from the community,” said Mackenzie Carter, director of marketing and communication, Downtown Santa Monica, Inc. “We’ve seen a tremendously positive response and are thrilled to offer a full lineup of fun, family-friendly events in locations all across Santa Monica.”

Signature SaMo PRIDE events and experiences during the month of June include:

June 1 – June 30 from Sundown to Sunrise
Miles of Pride
Third Street Promenade, Santa Monica Place and Santa Monica Pier
The world-famous Third Street Promenade, Santa Monica Place and the iconic Santa Monica Pier will be lit up with all the colors of the rainbow throughout the month of June with the “Miles of Pride” light installation spanning miles of city streets.

June 1 – June 30
Colors of Progress
Third Street Promenade
Colors of Progress is an art installation by artist Phil America, created in partnership with Tre Borden/Co and Downtown Santa Monica, Inc., that will present a visual oral history of the LGBTQ+ movement and will be displayed at Pride festivals around the U.S. When fully installed, hundreds of colored, hand-painted flags with quotes from members of the LGBTQ+ community about their histories, futures, loves, hopes and dreams will hang above the Third Street Promenade. The art installation will culminate at the WorldPride | Stonewall 50 celebration in New York. The flags are inspired by the protest signs from the historic Stonewall Riots which were used to spread a powerful, important message that changed the course of history. Fifty years ago, the Stonewall Riots took place in the West Village in New York City. This act of retaliation and demand for respect sparked the LGBT movement, leading to increased equality around the world.

Saturday, June 1 from 10 a.m. – 4 p.m.
Smorgasburg
Santa Monica Pier Deck
Smorgasburg is “The Woodstock of Eating” and one of the largest open-air food markets in the country. With more than 90 food and shopping vendors, a beer garden, live DJs and more, Smorgasburg welcomes thousands of guests per week year-round. Smorgasburg returns to the Pier, along with special programming, decor and treats, for the SaMo PRIDE kick-off.

Wednesday, June 5 at 11 a.m.
Kids Club with Twinkle Time
Santa Monica Place, Third Level Dining Deck
June Kids Club will feature interactive activities and a performance by award-winning kindie music performer, Twinkle Time, who will sing her hit song, It’s Ok to be Me. This song is all about acceptance and inclusivity, encouraging kids to accept every person, color, and race.

Wednesday, June 5 at 7 p.m.
Frank DeCaro and Pandora Boxx present Drag!
MLK Jr Auditorium, Main Library
601 Santa Monica Blvd.
Author Frank DeCaro, in conversation with special guest Pandora Boxx, celebrates Pride with the release of his new book, Drag! Combing Through the Big Wigs of Show Business, an irreverent look at the history of drag queens, and their impact on pop culture and politics. A book sale and signing will follow.

Thursdays, June 6, 13, 20 and 27 from 3 – 6 p.m.
Live Music under “Lanterns of Love”
Santa Monica Place, Center Plaza
Santa Monica Place presents free live music every Thursday evening in June under “Lanterns of Love;” an overhead colored lantern installation that spans across Center Plaza in celebration of SaMo Pride. Commemorative Pride bandanas will be given away to guests in Center Plaza.

Fridays & Saturdays, June 14, 15, 28 and 29 from 8 p.m. – Midnight
House Aquatic Happy Hour Pop-ups
Santa Monica Pier Aquarium
Tickets: $45, benefiting Heal the Bay
In celebration of Santa Monica’s first-ever Pride, the Santa Monica Pier is delighted to introduce Happy Hour Agency’s House Aquatic, a colorful mash-up inspired by the childlike fantasy of “Pee-wee’s Playhouse” and the grandiose decadence of Ball culture. Guests are invited to an immersive, sensory experience with specialty themed cocktails and performances.

Saturday, June 15 at 3 p.m
West Coast Rising: Gay Liberation In the Golden State.
MLK Jr Auditorium, Main Library
601 Santa Monica Blvd.
Celebrate Pride with a special screening of six short documentary films exploring the early days of the Gay Liberation movement in Southern California. The screening will be followed by a Q&A with filmmaker Gregorio Davila, as well as a preview of his upcoming feature-length documentary L.A. A Queer History.

Saturday, June 15 from 3 p.m. – 10 p.m.
Pride on the Promenade Festival
Third Street Promenade
Celebrate the LGBTQ+ community with live theatre and musical performances, a DJ dance party, youth art project, games, Instagrammable moments, LGBTQ+ resource center, food, drinks, and a signature SaMo PRIDE moment.

Friday, June 28 from 8 p.m. – 10 p.m.
Cinema on the Street: “Love, Simon”
North end of Third Street Promenade near Wilshire Blvd.
Enjoy a special outdoor screening of the award-winning film, “Love, Simon,” based on the novel “Simon vs. the Homo Sapiens Agenda” by Becky Albertalli. The teen comedy-drama follows 17-year-old Simon Spier as he navigates coming out to his friends and family while falling in love with an anonymous classmate he met online. Resolving both issues proves hilarious, terrifying and life-changing. Rated PG-13.

For more information, sign up for the SaMo PRIDE newsletter and full view of calendar of events..

About Downtown Santa Monica, Inc.
Downtown Santa Monica, Inc. is a private non-profit 501(c)(3) that works with the City of Santa Monica to manage services and operations in Downtown Santa Monica that promote economic stability, growth and community life within Downtown Santa Monica. DTSM, Inc. manages the Property-based Business Assessment District (PBAD) that encompasses the area bounded by Ocean Avenue (W), Wilshire Boulevard (N), Lincoln Boulevard (E) and the Santa Monica Freeway (S). downtownsm.com

About Santa Monica Pier
The Santa Monica Pier Corporation (SMPC) is a 501 (c)(3) non-profit, public benefit corporation dedicated to preserving and enhancing the Santa Monica experience for all visitors. SMPC provides impactful location-specific programming year-round, upholding the Pier as a relevant world-class destination that is free and open to all. santamonicapier.org

About Santa Monica Place
Located steps away from the Pacific Ocean in Downtown Santa Monica and adjacent to Third Street Promenade, the unique, all-outdoor Santa Monica Place is home to Bloomingdale’s, Nordstrom, Louis Vuitton, Tiffany & Co., Tory Burch, Hugo Boss, BARNEYS NEW YORK, Nike, dozens more shops and an inspired collection of restaurants and entertainment experiences including True Food Kitchen, The Cheesecake Factory, Sonoma Wine Garden, The Curious Palate, ArcLight Cinemas, The Gourmandise School, the new Cayton Children’s Museum, and more. Santa Monica Place also is home to a growing set of engaging, digitally native brands, such as b8ta, Ministry of Supply, Monica + Andy, Peloton, Indochino, and others.

For more information, visit SantaMonicaPlace.com or interact with us via Facebook, Instagram, or Twitter. Access our Concierge services anytime via text: (310) 499-2928.

About The City of Santa Monica
The City of Santa Monica is a full-service municipality working on behalf of Santa Monica’s 93,000 residents. We are a community of 8.3 square miles along the Santa Monica Bay with a mix of residential neighborhoods, an expansive parks system, vibrant business districts and world-renowned destinations, including the Santa Monica Pier and Third Street Promenade. Santa Monica is an inclusive community that puts the highest value on sustainability and wellbeing. For more information on City news, events, and ways to get involved, visit santamonica.gov. You can also follow along on Twitter (@santamonicacity) and Facebook and Instagram (@cityofsantamonica).

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