Lucky Brand announces their collaboration with Twentieth Century Fox Film and Bravado with a collection of seven vintage-inspired men’s and women’s Queen concert tees to celebrate the release of the new film, Bohemian Rhapsody, in theaters November 2nd.
The capsule, which launches on October 4th, will include four different Queen graphics for women on t-shirts including one long sleeve, crewneck sweatshirt. Men’s options will feature an additional three Queen graphics, one featuring Queen frontman and basis of the film, Freddie Mercury. Ranging from $39.50 to $79.50, the collection will be carried at select department stores including Macy’s, Dillard’s, Lord & Taylor and others, including specialty boutiques and online retailers such as Amazon and Zappos. The capsule will also be available at 156 Lucky Brand retail stores in the U.S. and Canada, as well as LuckyBrand.com.
In support of the movie release, Lucky Brand is partnering with Bohemian Rhapsody and Queen on store window takeovers across 135 retail doors. In six top door locations, Lucky Brand windows will display iconic costume replicas as seen in the film. The costumes will be featured in an online silent auction, with all proceeds going to our charity partner Communities in Schools. In addition to the store presence, Lucky Brand will host an ultimate We Will Rock You Las Vegas trip sweepstakes, and feature exclusive archival Queen content as well as behind-the-scenes footage from the making of the movie.
“We are thrilled to launch this capsule collection with Queen, celebrating and honoring one of the most iconic bands of all time, which launches concurrently with the release of the new film, and in partnership with FOX and Bravado. Music has always been one of the pillars of our brand and Queen is one of those bands that every generation can enjoy. The timing is perfect as we are celebrating ‘Icons’ within our own collection, honoring iconic pieces from Lucky Brand’s history,” said Carlos Alberini, CEO of Lucky Brand.
“Lucky Brand’s irreverent heritage and rock & roll roots are a perfect fit for Bohemian Rhapsody and we’re excited to bring the film to Lucky Brand’s customer,” said Chris Cerbo, Senior Vice President, Marketing Partnerships at Twentieth Century Fox.
“Queen is one of the most iconic bands of all time, not only for their illustrious catalog of music, but for their seminal influence on fashion and style,” said Frank Bartolotta, SVP Sales of Bravado. “We’re honored to put together a program with Lucky Brand that supports Fox’s Bohemian Rhapsody, a film that celebrates this incredible band and the impact they had, and continue to have on culture around the world.”