Did you know that in its early years the Pepsi logo looked like a Coca-Cola copycat and that the million-dollar logo change they did in 2008 was also criticized to be an Obama’s campaign logo rip off? And did you know:
- Google’s first logo was made in a free graphics program GIMP
- The Nike logo was designed by a student for only $35
- The original Twitter logo was bought on iStockPhoto for $15
- Apple’s current logo was inspired by their original ‘78 monochrome logo
On the other hand, iconic logo designs are timeless. Brands such as Coca-Cola or GE keep their logos almost unchanged for more than 100 years.
Below is a cool infographic designed and contributed by Alex Hillsberg of Finances Online on the evolution of hte logo. You can also read a more in depth version of this story on the site by clicking here.