Category Archives: Fashion

Denim for EveryBody is True Religion

gia on the move fashion whats hot now#WhatsHotNow

True Religion Jeans has launched a unique Athletic Fit ($229) for men and Curvy Fit ($199) for women with more comfort at the waist and more room through the hip and thigh.

Fit for an Athlete: the Athletic Fit is designed for men looking for a tailored jean to fit their muscular build – space-focused at the hip, thigh, knee, and leg opening, yet Geno Slim and Ricky Straight fit proportions.

Flaunt Your Assets:
the Curvy Fit is designed to highlight and flatter true hourglass frames. Tailored with a contoured waistband, the Curvy jean provides a smooth look and features a shorter front rise and higher back rise to prevent gaps in the back. Currently available in Skinny & Bootcut. New washes jean in white will be available in stores early June and a Distressed Skinny fit in store late June/early July.

gia on the move fashion whats hot now

Gucci Memoir : Chronicle of a Not So Secret Love

bookshot-spine-cropIn the Name of Gucci: A Memoir, by Patricia Gucci (Crown, on sale May 10) is the first book written by a direct descendant of Guccio Gucci—Patricia’s grandfather and the company’s founder. It chronicles her life as the secret love child of Aldo Gucci and Bruna—the woman he fell in love with when she was just eighteen, and remained at his side until his death at 84 years of age. What started out as an affair became a lifelong commitment and for the last 20 years of his life, long after he had been estranged from his first wife Olwen, it was Bruna who was considered his wife in the US, culminating with their marriage in the 1980s. Woven throughout the book is the complicated, but loving father-daughter relationship between Aldo and Patricia Gucci, the first woman in the family to be elected to the Gucci board of directors, and who ultimately became his sole universal heir.

gia on the move fashion

Patricia Gucci with her father Aldo Gucci

This is a daughter’s bittersweet tribute to her beloved father which traces Aldo Gucci’s marketing brilliance and stamina in establishing Gucci as one of the world’s most iconic brands. He was the first Italian to set up an Italian luxury goods retail operation in the US, opening on Fifth Avenue in New York, Worth Avenue in Palm Beach and Rodeo Drive in Los Angeles, paving the way for the ‘Made in Italy’ phenomenon throughout the world for countless others to follow in his footsteps.

Meet Patricia a her book signing and conversation with Wall Street Journal reporter Marc Myers on Friday, May 13, 2016 at 7pm at The Strand bookstore located at 828 Broadway (at 12th Street) New York, NY 10003

Connect with Patricia Gucci:

FACEBOOK: inthenameofgucci/
INSTAGRAM: patriciagucciofficial and #IntheNameofGucci
TWITTER: #IntheNameofGucci

#WhatsHotNow : Fashion’s Focus on Sustainability



“”Fashion is a brutal industry; most brands fail within their first two years.”

On Friday, April 15th 2016, The Fashion Law Project at Loyola Law School, Los Angeles will host the symposium, “Green is the New Black: Sustainability in Fashion,” from 9 a.m.-5 p.m. at Loyola’’s downtown LA campus.

Top fashion lawyers, executives and consultants will use a series of panels to delve into a variety of emerging fashion-industry issues: using eco-conscious materials to cut costs, nurturing a brand beyond inception, exploiting social media without violating federal regulations and streamlining production with new technology.                 

For program details and registration information visit:

The  lineup is designed to help audience,– designers, entrepreneurs and anyone seeking to establish a brand –mine competitive advantages in how they manufacture and market their labels.

The third-annual Fashion Law Symposium will feature four panels:

  1. “Good Things Come In Green Packages: Sustainability in the Supply Chain
  2. “Tough Love: Sustaining a Fashion Brand From Start-Up To Staple
  3. “Truth in Advertising:  The Art of Storytelling Within Federal Trade Commission Rules”
  4. Technology: The Disruption of Fashion or The Next Big Thing?”

One-on-one sessions with industry veterans will provide additional context.

Ilse Metchek, president of the California Fashion Association, will open the symposium with a report on the state of the industry.

Chelsea Grayson ’98, general counsel and executive vice president at American Apparel, will participate in a lunchtime Q&A.

Confirmed speakers include Oliver Bajracharya, partner, Lewis Roca Rothgerber Christie LLP; Travis Heard, vice president, Finance & Strategy at Outerknown; Rick Horwitch, vice president, Bureau Veritas Consumer Products; Cheryl A. Solomon, former chief legal officer at Toms and former general counsel at Gucci; Alkistis Tsitouri, fashion photographer and blogger, Streetgeist. Moderators will include Deborah Greaves, Brutzkus Gubner LLP; Sheba Sheikh Hemmat, business and legal affairs manager, JustFab / ShoeDazzle; and Riordan.

The symposium will be held in the Girardi Advocacy Center on Loyola’s campus at 919 Albany St., Los Angeles, CA 90015.

The presenting sponsor is Nixon Peabody. Co-sponsors include the California Fashion Association, the Fashion Group International and 89.3 KPCC – Southern California Public Radio.

About The Fashion Law Project

The Fashion Law Project is a comprehensive academic center at Loyola Law School focused on the unique and all-encompassing legal issues affecting the fashion industry in the U.S. and abroad. Its multifaceted design provides programming for several audiences, including law students, design students, legal professionals and fashion industry professionals. Offerings include dedicated fashion law courses and a Sub-Concentration, annual symposia and the Fashion Law Intensive Summer Program, which will run from July 28-August 6, 2016. Learn more at

St. Patty’s Day Prep: Toast-worthy Beer Facts

Do you have any idea what the world’s strongest beer is for example? Or which president had their very own private brew house? For stateside amber nectar fans planning on going head to head with a leprechaun on March 17th here are some fascinating beer facts:

gia on the move beer


#WhatsHotNow : Early Hot Summer Trends

gia on the move style trends fashion With this past February officially noted as the hottest on record here in Los Angeles, it’s becoming clear that we’ll need to be beautifully prepared for an endless Summer instead of El Nino.

Pretty Little Liars actress. Shay Mitchell wasted no time sporting her own cute PilyQ tropical-wear.  Actually photographed recently in Hawaii her Palms Kendall Tunic is island fresh and a perfect inspiration for the mainland. ($92;

gia on the move style trends fashion

#WhatsHotNow: Striking Spring Style

gia on the move style fashion trendsWhile shopping around for last minute Spring editions, we found this delicious number featured at Cop.Copine Paris.  This classic color match of yellow, black and white and fabric/design mixture is not only striking but always seems to last far beyond ephemeral trend.  In a phrase, “We Love It!”

You can create this look or something close to by visiting Cop.Copine online.

gia on the move style fashion trends


gia on the move style fashion trends


“Genderful” Fashion Sets the Tone for 2016

Rose Quartz (TCX): 13-1520

The Pantone Colour of the Year 2016, came as a surprise announcement in December with Pantone picking two colours for the first time ever: PANTONE 13-1520 Rose Quartz and PANTONE 15-3919 Serenity.

What does this mean for fashion design?

Jane Boddy, Director of Womenswear and Colour at WGSN joined Carola Seybold, Director Business Development of PANTONE to discuss this and more. Here’s the breakdown:

Serenity (TCX): 15-3919 Screen Shot 2016-01-26 at 5.50.57 AM








Rose Quartz (TCX): 13-1520 and Serenity (TCX): 15-39191. Genderless fashion will be rebranded genderful
Blurring the lines between genders will continue to be a trend in 2016 as retailers embrace the wider cultural influences that push for a world without prejudice and without strict identity boundaries.

2. Pastel shades = calm – The Pantone Colours of 2016 evoke feelings of sRose Quartz (TCX): 13-1520 and Serenity (TCX): 15-3919erenity and calm – reflecting the consumer push towards getting balance back in their lives.

3. Soft Pop – The key SS16 trend as predicted by WGSN is Soft Pop which is all about softness, with a hint of romanticism. This will extend to different materials, so even denim will reflect this softness.


Rose Quartz (TCX): 13-1520 and Serenity (TCX): 15-3919Photo credit (all): WSGN Insider