In their current global mission to adapt more sustainable practices, Nadjarina is taking innovative steps towards a better future for the fashion industry and releasing eco-friendly plantable hangtags. The emerging L.A.-based visionary luxury brand is redefining industry standards with its conscious luxury ethos by creating plantable hangtags that can be re-used to grow herbs and wildflowers. It’s a concept in next-step innovative solutions.
“Sustainability in our brand focuses on more than just environmental impact. Yes, using natural resources and minimal waste practices, a small carbon footprint- those are all things important, and things we focus on. Sustainability is also about the community that brings our vision to life. There are human lives, hours of labor, work conditions that create a quality of life for everyone involved. We need to talk about that too, and start challenging the industry to set that bar higher, and use fashion to empower those around us.” ~Lindsey Mallon, Nadjarina Founder
Hangtags read “Our pieces are handmade in Los Angeles with a focus on ethical practices and naturally sourced materials of the finest quality. Nadjarina is a story of passionate craft, looking at the future of fashion” on one side, with instructions to plant the hangtag to grow your plant on the reverse side, as well as a note about their return program.
“Hangtags are important for branding, but will inevitably be removed and trashed once you bring your purchases home, adding to the waste cycle. We looked at recycled materials & compostable hangtags (which our logo hangtag will be of), but we wanted to push that concept further. Our About hangtags, once removed from the garment, can now be planted to grow lavender or wildflowers or herbs!” explains Mallon.
Nadjarina takes the sophisticated, So-Cal ease of the West Coast and merges it with the bold confidence of New York City. The result is a dynamic and progressive aesthetic. Their inspiration comes from the Modern Woman – a dynamic, risk-taker paving her own way -the muse, the life-giver, the leader.