In celebration of the Snowfall season 2 premiere, FX will host a FREE immersive, pop-up art event in Los Angeles on July 14th and 15th, from 11am to 4pm, featuring live DJ sets DJ Benjamin Walker, co-founder of Brunch2Bomb, art installations, and interactive experiences inspired by L.A. in the 80s.
The event will take place at 1862 South La Cienega Blvd., Los Angeles, CA 90035. Register here at Eventbrite.
Ages +18. Available on a first-come, first-serve basis. Complimentary food, beverage and giveaways are available while supplies last.
The Snowfall space will showcase original works and demos by LA artists Upendo Taylor and Beautify Earth, live sneaker art by Soles by Sir, and customization stations to let fans create their own branded swag. While DJs spin classics on the turntables that defined the era, fans can enjoy block party style food from LA favorites Homeboy Industries (Saturday, 7/14) and In-N-Out Burger (Sunday, 7/15).
Upendo Taylor is an artist, designer, and lover of life. A Watts, California native and long time NYC resident, Upendo’s inspiration is drawn from the streets, sports, music, fashion, friends, political and social issues, pop culture, and cartoon characters. Through hand drawn skills, computer design and a can of paint, Upendo has developed an original design aesthetic that opened doors to collaborations with Nike, Adidas, World Industries Skateboards, Akademics, Burton, Guess, Gatorade, Columbia/Sony Records, Vh1, Raphael Saadiq, Stones Throw Records, Strong Arm Steady, Black Milk, and Danny Brown. While cultivating his passion for art and design, in 2005 Upendo partnered with Ron Upperman, and together, two artists started the apparel brand, Leroy Jenkins. With an avant-garde design Leroy Jenkins has built a global audience and a cache of tastemakers.
Soles by Sir will be creating custom Snowfall inspired kicks on-site. Sir is Marcus Rivero, who began his career painting a custom pair of Nikes for a Valentine’s Day gift. After the photo of the kicks got around Instagram, Nolan Carroll of the Miami Dolphins reached out and asked Marcus to create a pair of shoes for him. After falling in love with his pair, Carroll commissioned game cleats to be painted. Since then, Soles by Sir has partnered with the NFL and NBA, and painted shoes for 450+ players.
Homeboy Industries provides hope, training, and support to formerly gang-involved and previously incarcerated men and women allowing them to redirect their lives and become contributing members of our community. Each year over 10,000 former gang members from across Los Angeles come through Homeboy Industries’ doors in an effort to make a positive change. They are welcomed into a community of mutual kinship, love, and a wide variety of services ranging from tattoo removal to anger management and parenting classes. Full-time employment is offered for more than 200 men and women at a time through an 18-month program that helps them re-identify who they are in the world. They also offer job training so they can move on from Homeboy Industries and become contributing members of the community.
Beautify Earth will be taking over the exterior on La Cienega, and creating a custom installation inspired by LA and the vivid colors of Snowfall. Beautify Earth is on a mission to put an end to blighted walls and fixtures by empowering artists, encouraging social responsibility, and instilling community pride in impoverished or neglected communities, streets, walls and fixtures.
About Snowfall Season 2:
Season two follows the ensemble of characters as they intersect and overlap within the mosaic of Los Angeles as they enter 1984. All of them are working toward their ultimate goals of money, power, and influence including: Franklin Saint (Damson Idris), a young street entrepreneur beginning to experience the perils of success; Teddy McDonald (Carter Hudson), a CIA operative who finds that his off-book drug-funded operation may be vulnerable from unexpected sources, both personal and professional; and Gustavo “El Oso” Zapata (Sergio Peris-Mencheta) and Lucia Villanueva (Emily Rios), the drug-running couple who discover the potency of crack and try to exploit it, despite the new dangers involved.
Snowfall is created by John Singleton & Eric Amadio and Dave Andron and Executive Produced by Singleton, Andron, Thomas Schlamme, Amadio, Michael London and Trevor Engelson. Andron will serve as showrunner.
Snowfall season two premieres Thursday, July 19 at 10 p.m. on FX.