Critically acclaimed actresses Emma Roberts (Scream Queens, Palo Alto) and Priyanka Bose (Lion) will be supporting the eco-friendly campaign Red Carpet Green Dress (RCGD) initiative this year. Both Roberts and Bose will wear exclusive pieces from Atelier Swarovski’s first fine jewelry collection, which will launch at the 89th Academy Awards ®, and will also be dressed in ethical gowns.
Founded by Suzy Amis Cameron – actress, environmental advocate, educator and wife of director James Cameron – Red Carpet Green Dress works with internationally acclaimed designers each year to dress stars in ethical evening wear and jewelry for the Academy Awards®.
Since its inception in 2009, Red Carpet Green Dress’ sustainable designs have been worn by countless stars at the Oscars including Naomie Harris, currently nominated for Best Actress in a Supporting Role for (Moonlight), Kellan Lutz (Twilight), Jake McDorman (American Sniper), Missi Pyle (Gone Girl), Gina Rodriguez (Jane the Virgin) and Sophie Turner (Game of Thrones).
“It is so exciting to be partnering with Atelier Swarovski for our Red Carpet Green Dress campaign this year and have such strong women like Emma Roberts and Priyanka Bose stand behind us,” said Amis Cameron. “We have the scope for massive global impact and together can help spread the important message of sustainability. Furthermore, we aim to stir conversation and encourage those we reach to join the movement. It is wonderful to have the support of an organization, like Swarovski and women like Emma and Priyanka who hold such a prominent place in the fashion world, who share my vision to create more consciously, to positively impact the environment and make the world a better place for our children to grow up in. Together we truly can make a difference.”
In addition to Atelier Swarovski’s collaboration, Earth Friendly Products, maker of ECOS™ Laundry Detergent will also continue their support for the third year of the high-profile campaign.