how do you feel now, graffiti

They wanted to find a way to have this question live on its own, out in the real world, independent of any musical accompaniment. There were a lot of elaborate ideas thrown around to make something happen but ultimately simplicity reigned supreme.

They chose 249 Eldridge Street (@ Houston), on the Lower East Side, NYC.

295726cc-e71f-4647-ad52-20594224ff84

joywave“One of our favorite aspects of the new record is its title. The way it provokes, challenges and prompts actual thought and reflection is exciting to us; equal parts interrogation and declaration. It has a few specific meanings to us, but many of the people we’ve talked to have completely different interpretations.” 

– Joywave

If you’re walking by, spend some time with it and think.

How Do You Feel Now?

Follow them on Instagram – Check them out on cnnctd.com

instagram_GOTMLA.com

Advertisements