One of the world’s newest and most intriguing eyewear brands, Oscar & Frank, has hit the European market with its debut range. The brand which is owned and run by a couple of entrepreneurial celebrity Dachshund’s (yes, Sausage dogs) originated in Australia in 2014.
‘Seen Differently’ is Oscar & Frank’s philosophy and their styles speak to individuality and celebrate difference.
Says Oscar (through his human minder since he only talks in German and can’t type):
“In the world of fashion, we’re already different. When you have a unique street level perspective like us, you start to sniff out what people want and like in ways that the other companies that are run by actual humans, just can’t compete with. Our first range is the Wurst range…what other company can say that?”
The dogs spent six months developing their bold and confident Wurst range which includes names such as Weiss wurst, Bier wurst and of course Brat wurst using high quality classic black, coloured and speckled acetates.
Affordability combined with superior quality is the key quality, with all styles retailing at 100 pounds, 140 euros or 150 US dollars. All frames are hand-crafted of high quality acetate and superior components.
Here’s what we love most…taken directly from Oscar & Frank’s pup lovin’ website:
We care about our k-9 friends in need thats why we have teamed up with Bali Street Dogs to support dawgs who don’t have access to food.
The Bali Street Dog Fund was established to address the welfare problems associated with the overwhelming number of dogs and cats on an island where Balinese people do not have the resources or knowledge to provide even the most basic care.
The Bali Street Dog Fund was founded in 1999 and is a Registered Charity with the NSW Department of Gaming and Racing (CFN 16802). Everyone involved is an unpaid volunteer.