Almost everybody has experienced the pain of a broken heart at some point in their lives, and it was a heartbreak that led Rikki Turner of The New Southern Electrikk to write the melody and lyrics for Brown Eyes fourteen years ago…a song that has struck a chord with people all over the world.
Brown Eyes has been featured in magazines across the UK, Europe and America and playlisted at radio stations on five continents, including national airplay on BBC Radio 2.
Explaining where he drew his inspiration from, Rikki says “The song was written during a particularly dark period of my life when things weren’t going well. Brown Eyes was a woman who left me. As she walked away, The Shirelles’ Baby It’s You was playing and the song came to me there and then. The pain I felt that day can be heard in Monica’s breathtaking vocals and the band’s performance on the record is stunning. To think something so beautiful can emerge from that level of pain is extraordinary… but that pain had to be experienced for the song to exist.”
Brown Eyes channels the sound of sixties girl groups with a pared down production style that draws inspiration from the work of celebrated producer Martin Hannett.
The New Southern Electrikk however, cannot be easily categorised as b-side The Theme to The New Southern Electrikk proves with its echoes of early New Order and The Charlatans defly woven together with samples of Charles Bukowski.
Drawing inspiration from Psychedelia, Krautrock and Post-Punk, The New Southern Electrikk craft dark, mesmerisingly beautiful melodies driven by grinding, sexy undertones. Monica Ward’s vocals can be as ethereal as they are deep and soulful; capturing her audience in the palm of her hand, with her mesmerising performances.
Zach Davies’s flowing guitar shimmers over Steven Tajti’s gritty, throbbing basslines with Rikki Turner’s keys and backing vocals providing a darker edge. Jim Correy’s drumming is brooding and purposeful giving The New Southern Electrikk a solid base on which to build soundscapes that are visceral yet sultry.
Having already found fans in Suede’s Bernard Butler and The Lemonhead’s Evan Dando to producer/Creation Records co-founder Joe Foster and punk icon John Robb who is releasing Brown Eyes on his label Louder Than War Records, The New Southern Electrikk are one of 2015’s most exciting prospects.
Brown Eyes Single Launch: The Roadhouse Manchester – Feb 13th
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