Commuter Fashion Brilliance
Since 2008, Betabrand has been clothing commuters with hybrid work/bike attire that’s designed to perform equally well astride cycles or Aeron chairs. Now, plaid pulsars and shiny hineys are illuminating the streets of San Francisco, thanks to its latest collection of bike-to-workwear. The online clothier has woven reflective elements into a new collection of shirts, jackets, pants, and scarves.
Shirts are made of soft poly cotton with reflective 3M threads woven within.
Trousers feature reflective cuffs and clever, cornea-searing V-flaps that deploy from the rider’s rear.
Jackets feature shiny epaulettes and flaps that riders can reveal at night.
Betabrand is an online clothing company based in San Francisco that releases new products every day and crowdsources design ideas and photography from customers. Since launching in 2010, Betabrand has released a host of Internet fashion hits, including Executive Hoodies, Sock Insurance, Bike to Work Pants, Space Jackets, Cordarounds, and Gay Jeans.