When it comes to throwing a party, fashionistas, couturiers, style mavens and beauty brokers do it better than anyone else. Last night’s 2nd Annual L.A. Fashion Awards which took place at Sunset Gower Studios, Hollywood, CA indelibly stamped its mark onto the Los Angeles landscape heralding the dawn of a new day for trendsetting and chic in a city much in need of a glamour re-make. This town will never be the same.
Imprimatured by local and international designers, heavy-hitting sponsors, editors, bi-coastal celeb fans and industry icons, creator and long-time L.A. Fashion Week host Mikey Koffman has solidified her reign as the west coast queen of avant-garde promotion.
In attendance were representatives and award winners from Nobu Hotel, Las Vegas, Monster Energy Drink, Planet Salon, 97.1 AMP Radio, Straightjacket Sam, Le Ma Li, Amour Luxury Swimwear, Nathanelle Couture, Shail K., Palm Springs Fashion Week, Pozarazzi.com, L.A. Splash, and more. Music artist, Sabrina Antoinette edged up the evening with 3 musical showdown numbers and officially makes it to the Gia On The Move ‘What’s Hot Now’ list of entertainers to watch. During the ceremony Ms. Koffman asked for a moment of silence for recently deceased American costumier, L’Wren Scott. The awards also officially debuted Koffman’s new company, Endless Entertainment which will be serving (beyond) the Los Angeles region with top-tiered production/promotion events in the fashion entertainment and music arenas. Phenomenal!