“Thomas Card has documented the madness and fabulousness of Japanese youth culture with relentless, joyful clarity.”—Simon Doonan, Creative Ambassador, Barneys NY

Tokyo Adorned, the first book from acclaimed New York-based photographer and director Thomas C. Card, will be released on March 11 by Booth-Clibborn Editions with the book signing taking place at: Kinokuniya Bookstore, 1073 Avenue of the Americas, New York, NY.

Tokyo Adorned Book Cover
Tokyo Adorned Book Cover

Comprised of 132 striking color photographs, Tokyo Adorned is an over-sized 12.5 by 15 inch hardcover book celebrating the striking styles of individuals in the the city’s world-famous street fashion scene. The book’s release marks the third anniversary of the tsunami that hit Japan in 2011 and captures the reverberations of the disaster in Tokyo’s thriving street style community.

“When the earthquake and tsunami devastated Japan, the country experienced an upsurge of national pride and participants in street fashion increasingly celebrated their unique placement within the Japanese culture at large,” says Card. “These photographs provide a window into these people’s innermost perceptions of themselves.” A portion of the proceeds from the sale of the book will be donated to Second Harvest Japan, the only nationwide food bank in Japan.

To document the city’s street fashion community, Card spent the spring of 2012 in Tokyo photographing various individuals and their vibrant personal styles. Japanese fashion tribes originated in the early 1990s, when young people, particularly young women, began rebelling against traditional Japanese culture. Marked by playfulness and inventiveness, these styles have impacted fashion trends around the world.

As opposed to most street fashion photography, which typically takes place on the busy streets of Tokyo, Card brings his subjects into the more focused, intimate environment of the studio. In an essay written for the book, Buzz Spector, Dean of the Art School at Washington University in St. Louis comments on the effect of Card’s Style: “Thomas’s great skill is in ensuring that viewers focus on the subjects rather than the photographer’s technique…Looking into their eyes, you find connection with their humanity.”

Additionally, the book includes an introduction by Simon Doonan, Creative Ambassador for Barneys New York, and an analysis by Dr. Samantha Boardman, a psychiatrist and blogger.

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