Gia On The Move

Tracey Paleo, Gia On The Move

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Dr. Scholl’s: The Original Comfort Icon Gets Trendy

Dr. Scholl's new trendy shoes and boots 2013-2014 collection
Dr. Scholl's men

Is There a Doctor in the House?

Reviewed by Tracey Paleo, Gia On The Move

What can I say? As kitschy as the phrase is, I couldn’t resist. Nor could I resist loving the new Dr. Scholl’s line of footwear for Fall 2013 and Spring 2014. Yeah, I see you looking at me like, “What, are you kidding?” And actually, “No, I’m not!”

The recent Dr. Scholl’s special event at Fred Segal Santa Monica featured a whole new look and feel for the foot care manufacturer who has come a very long way since creating the perfectly simple, playfully chic, and crafted in wood to last through the years, Original Exercise Sandals.  The cute and durable cloppity-clops were a hit for decades but heavy on the feet.

That’s all changed with the advent of lighter base materials, multi-textures – leather, distressed suedes and pony – featured in deliciously modern styles for both men and women. Guys especially will really love the serious hip cool factor of updated classics shoes and boots. Best of all, the new new Dr. Scholl’s are as light as a feather, keeping with the founder’s ideal of a truly authentic lifestyle brand of shoes that are rooted in comfort.

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Erin

I caught up with Erin Foltz of Bollare Showroom and asked her how her strut stood after many hours of standing around in her “Flame” leopard ankle booties.  “They’re so comfortable! I’ve been in them all day.” (And she looks totally hot, right?).

The event space has been pulled down, but the Fall line is still available for purchase at Madison Fred Segal, 500 Broadway, Santa Monica, CA 90401, as well as online at the Dr. Scholl’s Original store.

Check out the Spring 2014 line (not yet in stores) below and visit the Gia On the Move Facebook page for more photos.

Dr. Scholl's Spring 2014 Collection
spring women's

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Tracey Paleo, Gia On The Move

Tracey Paleo is the publisher and personality of Gia On The Move. She is a Board Member/Awards Chair of the Los Angeles Drama Critics Circle (LADCC). A Theater Critic, she also occasionally contributes to Broadway World Los Angeles. As a lifelong supporter of and performer within the arts, Tracey began her professional career as an actress and dancer appearing on television, radio, stage and in movie at the age of eight. Her writing career began at age twelve when she was asked to review the entire collection of the Hardy Boys Nancy Drew Mysteries as a young reviewer for the Boston Phoenix. As a performer she is most recognized for her lead role in Martin Scorsese’s, “The Departed”, as Darlene and her appearances on Law & Order Criminal Intent. She also appeared as a lead dancer in the 80s hit dance show, “Dance Jam 88”. Tracey has written for a variety of media outlets and blogs including Discover Hollywood, The Tolucan Times, and Food Truck News. She is the former Editor of FootLights Publishing.

One response to “Dr. Scholl’s: The Original Comfort Icon Gets Trendy”

  1. midgeguerrera Avatar
    midgeguerrera

    I never could wear the wooden soled Dr. Scholl’s. They made my feet angry. It would be fun to try the new line.

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