by Tracey Paleo, Gia On The Move
Is There a Doctor in the House?
What can I say. As kitschy as the phrase is, I couldn’t resist. Nor could I resist loving the new Dr. Scholl’s line of footwear for Fall 2013 and Spring 2014. Yeah, I see you looking at me like, “What, are you kidding?” And actually, “No, I’m not!”
The recent Dr. Scholl’s special event at Fred Segal Santa Monica featured a whole new look and feel for the foot care manufacturer who has come a very long way since creating the perfectly simple, playfully chic, and crafted in wood to last through the years, Original Exercise Sandals. The cute and durable cloppity-clops were a hit for decades but heavy on the feet.
That’s all changed with the advent of lighter base materials, multi-textures – leather, distressed suedes and pony – featured in deliciously modern styles for both men and women. Guys especially will really love the serious hip cool factor of updated classics shoes and boots. Best of all, the new new Dr. Scholl’s are as light as a feather, keeping with the founder’s ideal of a truly authentic lifestyle brand of shoes that are rooted in comfort.
I caught up with Erin Foltz of Bollare Showroom and asked her how her strut stood after many hours of standing around in her “Flame” leopard ankle booties. “They’re so comfortable! I’ve been in them all day.” (And she looks totally hot, right?).
The event space has been pulled down, but the Fall line is still available for purchase at Madison Fred Segal, 500 Broadway, Santa Monica, CA 90401, as well as online at the Dr. Scholl’s Original store.
Check out the Spring 2014 line (not yet in stores) below and visit the Gia On the Move Facebook page for more photos.