Is the label “organic” something we can really trust?
78% of Americans eat organic food, because they think it’s healthier. But is organic really better for us or just a marketing scam?
When corporations went into the business and “organic” became a brand, everything changed.
The upcoming film In Organic We Trust, which will be available nation-wide on-demand, January 22, 2013, documents an eye-opening personal journey that follows Director/Producer Kip Pastor as he investigates and answers the commonly asked question about organic food: What exactly is organic?
The documentary digs deep with farmers, organic certifiers, scientists, and organic critics to explore the content beneath the label and the truth behind the marketing.
It takes a balanced approach to clear up misconceptions about organic food while highlighting practical solutions that are transforming the way we grow and eat.