For the first time in the fashion house’s short history, Maison Kitsuné proudly presented its Fall/ Winter 2013 women’s collection as the guest designers at Pitti W.
Two shows took place to honor this paramount occasion, hosted at the historic Palazzo Capponi as co-founders Gildas Loaëc and Masaya Kuroki unveiled a layered and dynamic experience: An eclectic mix of both fashion and music presented in a show staged as a live TV recording, starring top musicians on the Kitsuné label.
The hot new sensation CITIZENS!, the seductresses Say Lou Lou, the French talent Yelle and the DJ duo from London Eli & Fur performed live during the show, dressed in Maison Kitsuné Fall/Winter 2013. Designers and pop personalities Verbal and Yoon, of Ambush Design, hosted the show as it was filmed by Loïc Prigent.
The Fall/Winter 2013 apparel line introduces a modern re-imagination of Maison Kitsuné classics, inspired by Alfred Hitchcock’s movies of the 50’s. The graphics lines, prints and high-quality fabrics give to this collection a preppy style with a modern urban touch.