live my life music video wall street collapse t.a.r.p.

by Gia On The Move Staff

With Wiki-leaks threatening to go nuclear public last week regarding the Bank of America, and the Country-Wide scandals, (according to AOL and other news reports on Monday, December 6th), here, under the very noses of local Angelenos, there has been another story slowly gaining awareness of the little bailout music video, Live My Life, released in 2009 by Los Angeles production team, Semplice Pictures /Brink Tank Productions.

Live My Life, originally created to launch local Los Angeles band The Sonic Project,  is now being championed by journalist and Wall Street insider, Nomi Prins, winning multiple accolades on the film festival scene and resonating with audiences as a “breath of fresh air” to headlines, articles, and pundits.

“I always felt that this piece would become more relevant as time went on,” expressed the video’s director Michael Cornell.  “Live My Life is now being viewed by more people all the time and resonating with audiences.”

The producers got a chance meeting in 2009 at Book Soup in West Hollywood, CA with journalist and former Goldman Sachs insider Nomi Prins, who had been scheduled for a book signing and discussion about her new publication, It Takes A Pillage – Behind the Bailouts, Bonuses and Backroom Deals from Washington to Wall Street.  (Ms. Prins is currently donating all December 2010 sales of her book to The National Coalition for the Homeless)

With Ms. Prins delightful reaction to a DVD of the video with a token dollar bill included, personally handed to her by executive producer Tracey Paleo, the Live My Life video has now taken on a whole new meaning as a light-handed, political, “non-denial denial” sound bite and backdrop to the inside story of America being jacked by its own government – coincidentally, the title of an earlier book by Ms. Prins.

Most recently, the Live My Life music video was showcased at, In Conversation, a special event at Largo in West Hollywood, the gathering place of Hollywood’s elite intelligentsia such as Sean Pean who also attended.  The evening, featuring singer, songwriter, and composer, Michael Penn, was hosted by Ms. Prins joined by Rolling Stone journalist Matt Taibi to discuss his own, newly published and very detailed American Mortgage Crisis map called, Griftopia.

Adding support, Ms. Prins has recently blogged about the video on her personal site and to her Facebook fans, in connection to the TARP issue.  Earlier this year, she offered her take on the video for the official Live My Life website, “In today’s world where, more than ever, the ongoing concentration of money and power in the hands of a self-selected few, relies on political and public apathy, Live My Life provides a much-needed shot of timely, thought-provoking, musically forward, irreverence to the status quo.”

Live My Life, explained:

Live My Life is a musical parody, loosely based around TARP, the inspiration and angle that director Michael Cornell was looking for in order to brand Kameron White, the band’s lead guitarist and songwriter.

The device:  Mr. White, as Henry Paulsen, former head of Goldman Sachs and U.S. Treasury Secretary, giving White the ultimate rock and roll status mimicking the very entity he was rocking out against.

The hook:  no one in the black and white, security camera parody, takes responsibility for anything –right down to the ticker tapes giving out Maria Bartiromo’s personal phone number, the Monopoly references (Do Not Pass Go. Go Directly to Jail), and the final “live” interview by Mr. White, as the CEO of a company that no longer exists.  What’s more, the fingers of the heads of a bank where strange yet fashionable people wearing sunglasses, walking down halls with locked briefcases and playing with other people’s money, point at you, the public.

The lyrics “I can’t control what you’re gonna be,” chime as the characters revel in their play.

The Live My Life music video wins its fourth accolade this year, The Gold Level Award, for best music video at the 2010 California Film Awards.  Live My Life, at first considered a long shot on the festival scene as a mere music video, has so far, since June 2010, received four awards and five selections, which continue to gain in level of prestige, including, Finalist in The Flip Side Film Festival (formerly the SoCal Film Festival), Honorable Mention at The (inaugural) Los Angeles International Film Festival, Selection and double screening at the LA Femme Film Festival with the support and enthusiasm of festival director Leslie La Page, and the prestigious Accolade Award of Merit, for its simple originality and unusual portrayal of the bailout in a rebel rock and roll genre.


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