Charles David Sponsors The Breast Cancer Charities of America for Breast Cancer Awareness
Culver City, CA – This October for Breast Cancer Awareness, Charles David of California is partnering with the Breast Cancer Charities of America (BCCA) with an iGoPink: Fashion Fights Breast Cancer exclusive pump.
The pump is a classic Charles by Charles David Pure platform pump constructed in black kid suede with the outsole and lining detailed in the iGoPink pantones. The finish on the sole has a shimmer shine to add a little flash when you walk.
The Pure was chosen due to its incredible customer popularity and to ensure top sales to boost awareness for breast cancer and increase proceeds. The BCCA exclusive Pure pump will retail for $125 and will be sold exclusively at Charles David locations nationwide with 20% of sales of the shoe directly going to the charity.
“We are so excited to be dedicating one of our top styles to benefit such an important and worthy cause. I know our customers will be proud to wear this shoe not only for its fashionable style but for what it stands for”, said Joelle Malka, Director of Retail.
The iGoPink BCCA pump will be in stores starting October 15 with pre-sales starting October 1. Quantities are limited and will be promoted socially through Facebook, Twitter, blogs, customer based email blasts and fast breaking publications. With each purchase a special card will be in the box letting the customer know about their purchase, proceeds and the BCCA.
On October 20 we will be celebrating our move and remodel of our flagship Beverly Center Charles David store to central court. During the event we will be heavily promoting our BCCA partnership with the unveiling of the pump and a pink themed soiree.
Charles David will continue the partnership with the BCCA throughout the year with 3 more exclusive fun and funky designs incorporating the iGoPink pinks, the BCCA ribbon logo and 20% of proceeds going towards the cause.
“The Breast Cancer Charities of America is thrilled to be partnering with the highly esteemed Charles David brand that has such a stellar reputation among women of all ages. Our “iGoPink” logo is a stiletto, we couldn’t think of a more perfect fit!” stated Erica Harvey, Executive Director of The Breast Cancer Charities of America.