Category Archives: Fashion

Eco-Friendly Sustainability in RAREFORM


RAREFORM is creating quite a wave in the outdoor market with it’s innovative, eco-friendly manufacturing techniques. Aimed to reduce waste and sustain our natural playground, RAREFORM creates one-of-a-kind bags and accessories that protect both your gear and the environment. By using an “upcycling” process, RAREFORM is able to take billboards before they hit landfills and transform them into completely individualized works of art- perfectly fit for the active lifestyle. Founder and outdoor enthusiast, Alec Avedissian’s brilliant idea of “billboards to bags” came to mind during a surf trip to El Salvador where he noticed locals using old billboards to protect their homes from nature’s elements. Launched in September 2012 and specializing in surf, RAREFORM’s stylish products are padded, waterproof, mildew-proof, and as tough as the products they protect. The brand offers all types of uniquely well -designed accessories ranging from surf bags, paddle bags, totes and backpacks to laptop and cell phone sleeves.

rare form 

What Gia On The Move loves about this brand!:

RAREFORM has pledged to donate 1% of sales to support the preservation and restoration of our natural environment.

“With a continued commitment to the principles that got the whole thing started-quality, sustainability, and style - RAREFORM’s best days are still ahead,” Avedissian says. RAREFORM is sold in stores such as Patagonia, REI, and other outdoor retailers with prices ranging from $40-125;

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Forever 21′s Coachella Party in the Sky

forever 21
Forever 21 celebrated the first weekend of Coachella with an epic “Party in the Sky”on Saturday, April 12 featuring  secret guest DJ’s Gorgon City and What So Not,
as well as recording artist Azealia Banks who performed unreleased tracks off of
“Broke With Expensive Taste.”
forever 21 coachella
The event included two complimentary gifts for attendees to enjoy, the premiere of Forever 21′s Summer 2014 fashion film and for added “lift,”
a 20ft VIP party pod suspended above the main event
to create the ultimate desert party experience.
The event hashtag was cleverly dubbed “#Cranechella” 

Guests were encouraged to leave a donation for the VH1 Save The Music Foundation - 100% of donations went to the Foundation.

Official Forever 21″Party in the Sky” Playlist:

(Photo Credits: Forever 21)

Fashion Picks: Malin Akerman in STRÖM Brand


Malin Akerman was photographed wearing STRÖM Brand last weekend in Los Angeles! The Trophy Wife actress looked chic in her Nio High Rise Selvedge Skinnies in Vintage ($264) at the Safe Kids Day Event in West Hollywood.  Casual and fun she couldn’t be lovelier in any other way. We love the look of this brand too!


L.A. Fashion Awards 2014: Spectacular Spectacular!

Mikey Koffman welcomes the crowd at the L.A. Fashion Awards April 5, 2014

Mikey Koffman welcomes the crowd at the L.A. Fashion Awards April 5, 2014

When it comes to throwing a party, fashionistas, couturiers,  style mavens and beauty brokers do it better than anyone else.  Last night’s 2nd Annual L.A. Fashion Awards which took place at Sunset Gower Studios, Hollywood, CA indelibly stamped its mark onto the Los Angeles landscape heralding the dawn of a new day for trendsetting and chic in a city much in need of a glamour re-make. This town will never be the same.

Imprimatured by local and international designers, heavy-hitting sponsors, editors, bi-coastal celeb fans and industry icons, creator and long-time L.A. Fashion Week host Mikey Koffman has solidified her reign as the west coast queen of avant-garde promotion.

In attendance were representatives and award winners from Nobu Hotel, Las Vegas, Monster Energy Drink, Planet Salon, 97.1 AMP Radio, Straightjacket Sam, Le Ma Li, Amour Luxury Swimwear, Nathanelle Couture, Shail K.sabrina-antoinette,  Palm Springs Fashion Week,, L.A. Splash, and more.  Music artist, Sabrina Antoinette edged up the evening with 3 musical showdown numbfashion, style, Gia, Gia on the Move, Tracey Paleoers and officially makes it to the Gia On The Move ‘What’s Hot Now’ list of entertainers to watch. During the ceremony Ms. Koffman asked for a moment of silence for recently deceased American costumier, L’Wren Scott. The awards also officially debuted Koffman’s new company, Endless Entertainment which will be serving (beyond) the Los Angeles region with top-tiered production/promotion events in the fashion entertainment and music arenas.  Phenomenal!





Binge vs Budget: Un-Taxing Shopping Advice from Stylist Gen Bell


Tax season ends in 17 days. For many of us that means a nice hunk of refund dough on its way just begging to be spent. Here’s a tip:  Don’t blow it all in the wrong places.  In fact, ladies, and you know who you shop-a-holics are, if you’re pining for an upgrade to your Spring and Summer looks, instead plan on saving those dollars. You can!

Wardrobe stylist Gen Bell offered us some great money saving tips on how to achieve maximum style impact with minimum wallet binge for tax season and for throughout the year.

1. Have a set budget!

Having a set budget on how much you’d like to spend is key. Everyone has different methods that work best for him or her. Some people prefer to use cash so that they can see exactly how much they’re spending and on what. My personal method is to create a budget first, let’s say $100. Then I figure out how many outfits I’d like to have from the $100, let’s say 4 outfits. Then I start window-shopping and comparing prices from different stores. I always check both online and in actual stores. Often times you’ll find the best mark down prices online!

2  Hit the Discount Stores

You can find stylish bargains at stores like T.J. Maxx, Marshalls, and DSW.  Designer duds for a fraction of the price!  But be careful, just because a store is inexpensive doesn’t mean you’ll save any money if you over spend.  Learn control.

3. Learn to Do-it-Yourself

Learning how to make a few, simple alterations can save you lots of money down the line.  Master the basics of sewing, replacing buttons, and hemming pants. If you’re a busy professional like most of us, then find a local seamstress in your neighborhood that can make the simple alterations for you. The point is to have you clothes last you for a long time. So if you loose a couple of pounds and can’t fit those jeans anymore, make the necessary alterations so that you can reincorporate those jeans back into your wardrobe.

(Check out this totally rockin’ video that Gen styled for our other favorite Jen)

4. Shop Out of Season

Seasoned shoppers shop for spring and summer items in the fall, and buy your fall and winter looks when spring rolls around. Clothing is always cheaper when they are out of season.

5. Avoid Impulse Shopping or Emotional Shopping

Many of us can’t fight the urge to impulse buy.  Remind yourself when the urge arises, are these shoes worth it right at this moment?  Do not buy the shoes, wait a couple of days and if you still want them and rationalize your need then buy them.

6. Think About What’s Already in Your Closet

When shopping, build a wardrobe around one or two color families that you already have.  Keep your current wardrobe in mind when you shop, and don’t buy anything that won’t go with at least two or three other items that you own.

7. Take Care of Your Clothing

Caring for your clothes will help them last longer.  Use the right amount of detergent, avoid the dryer when possible and hang and fold clothes properly. Pack your seasonal wardrobe! You don’t need your winter clothes hanging in your closet all summer long. Pack them in air tight containers that are designed to keep the moisture out and your clothes fresh!

8. Shop Vintage and Consignment

Fashion is cyclical!  Trends from the past always make a comeback so don’t shy away from vintage and consignment shops.   It may take longer to find exactly what you are looking for at a used clothing store so you must have patience and bring a friend for a fun movie montage.

9.  Accessorize, Accessorize, Accessorize.  No outfit is complete without the right accessories.  Take a simple dress and accessorize it in different ways to create completely different looks each time!  This will expand your wardrobe without having to buy a new outfit for every occasion.

Check out more of Gen Styling advice and services online:

About Gen Bell:

Wardrobe stylist and creative director, Gen Bell is the true embodiment of a career girl in every aspect. Bell was born in Chicago and is currently styling key individuals in the South Florida community in film, fashion and music.  Bell has worked one on one with designers, boutiques, production companies, models and more.  As a previous writer for Haute Living, Gen Bell has an impressive resume for a newbie.  With a portfolio centered on beauty, video, celebrity/music, and street-chic styling, Bell has a vast knowledge of creating an aesthetically pleasing composition. Working with color palettes, silhouettes, and design, Gen Bell pulls together elements and principles to create a final “product” which sets apart from the rest.



Are You a “Sassy” City Chick?

If so, this event is for you. Oh, seriously!  It’s for every lady!

Sassy City Chicks returns to Los Angeles April 10th


Mission: To a create social and empowering shopping experience for every woman on any budget

Geared towards a sophisticated cosmopolitan female audience of 21-45 years in search of a ‘girls night out’ experience through beauty, fashion and style, The Sassy City Chicks exposition features the best in fashion, beauty, drinks and dining, showcasing all of the newest trends for a glamorous life.

Shop while enjoying free cocktails, samples, giveaways and beauty treatments (while they last).

Sassy City Chicks also actively engage on Facebook, Twitter, Pinterest, Instagram  and more,as well as it’s on-sight trending lounge offering exclusive invitations, sweet fashion deals, insider scoops and giveaways. You’ll want to keep up.

Kick It Poolside with SWIMS For Spring and Summer!

We’ve talked about them before.  And this time around the Norwegian lifestyle brand SWIMS is even more fun unveiling new styles as part of their Spring/Summer 2014 collection. Renowned for reinventing classics such as the galosh, designer Johan Ringdal has taken the same elements and applied these techniques to exciting new offerings for the season ahead.
The Luca Sneaker
SWIMS, sneakers
Inspired by the original German army trainer, the Luca sneaker is sport-centric and iconic. Featuring a shock-absorbing sole, breathable mesh and supportive insoles, the Luca wicks moisture away while providing the ultimate in support and style. It’s also eco-friendly, anti-bacterial, breathable and totally wearable, barefoot. Take a jog on the beach, lunch at the shore and walk right into dinner with this fusion comfort, functional cutting edge style.

The SWIMS Loafer
SWIMS, loafers
This season, the SWIMS Tassel Loafer and High Top Sport Loafer for men return, along with the Sport Loafer for men and women with a new anti-slip outsole. This style, based on the classic boat shoe, is perfect for any boating or yachting enthusiast. The modern and versatile SWIMS Loafer—in a bright array of fun colors—is an essential accessory for hot summer days on the beach or boat, and will take you easily from daytime to dinner.

The Poolside Towel

To complement hot days by the water…the Poolside Towel. Created from high quality cotton, this colorful and comfortable accessory is the ideal addition to your beach bag. With a unique rubberized corner—in SWIMS’ signature orange—the Poolside Towel can be easily hung for a quick dry.
The SWIMS Umbrella
By the push of a button it opens. Push again and it closes. Whether it’s April Showers or Summer Rain, this innovative umbrella is a must for any busy multi-tasker. It’s automatic open/close function means that all you need is one hand to manage the umbrella.
About SWIMS:
Renowned for reinventing the classic galosh, Norwegian lifestyle brand SWIMS was founded by Johan Ringdal in 2005. Today, SWIMS offers lightweight footwear, accessories and  apparel  for men and women, available in over 30 countries and more than 700 high end stores such as Neiman Marcus, Scoop and Brooks Brothers in the US; Excelsior in Milan; Isetan in Japan, Trunk, Harvey Nichols and Orlebar Brown in the UK; Merci, L’Éclaireur and Le Bon Marché in France and Harvey Nichols in Hong Kong.
Follow SWIMS on:

Simply Stylist Los Angeles Comes to the Grove This Saturday


If you have a passion for all things fashion and beauty, the 2014 Simply Stylist Los Angeles conference, taking place at The Grove on Saturday, March 15th from 10 AM to 6 PM is your destination.

Presented by Citi and The Grove, the event includes a networking brunch, panels and breakout sessions with top industry experts. Interact, engage, network, get pampered, and shop the latest fashions from the most sought after brands.  

Tickets and more information about the event are available at:

Speakers this year include Catt Sadler, Brandi Cyrus, Anita Patrickson, Tara Swennen, Madison Guest, Lauren Andersen, Jamie Greenberg, Chriselle Lim, Shea Marie, Evelina Barry, and many others.

For the first time, Simply Stylist is partnering with the nonprofit organization The Farley Project, a 501c3 love, kindness and leadership organization founded by Kravetz PR partner Elissa Kravetz and will donate 5% of all ticket sales to The Farley Project.

The 2014 Simply Stylist conference will be located at The Grove, 189 The Grove Drive in Los Angeles, CA

Tokyo Is Adorned on March 11th

tx3p_ThomasCCard21“Thomas Card has documented the madness and fabulousness of Japanese youth culture with relentless, joyful clarity.”—Simon Doonan, Creative Ambassador, Barneys NY
Tokyo Adorned, the first book from acclaimed New York-based photographer and director Thomas C. Card, will be released on March 11 by Booth-Clibborn Editions with the book signing taking place at: Kinokuniya Bookstore, 1073 Avenue of the Americas, New York, NY (between 40th & 41st St.) from 6:00-7:30pm. (You can also pre-order the book on Amazon right now!)
Comprised of 132 striking color photographs, Tokyo Adorned is an oversized 12.5 by 15 inch hardcover book celebrating the striking styles of individuals in the the city’s world-famous street fashion scene. The book’s release marks the third anniversary of the tsunami that hit Japan in 2011 and captures the reverberations of the disaster in Tokyo’s thriving street style community. “When the earthquake and tsunami devastated Japan, the country experienced an upsurge of national pride and participants in street fashion increasingly celebrated their unique placement within the Japanese culture at large,” says Card. “These photographs provide a window into these people’s innermost perceptions of themselves.” A portion of the proceeds from the sale of the book will be donated to Second Harvest Japan, the only nationwide food bank in Japan.

Tokyo Adorned Book Cover

Tokyo Adorned Book Cover

To document the city’s street fashion community, Card spent the spring of 2012 in Tokyo photographing various individuals and their vibrant personal styles. Japanese fashion tribes originated in the early 1990s, when young people, particularly young women, began rebelling against traditional Japanese culture. Marked by playfulness and inventiveness, these styles have impacted fashion trends around the world. As opposed to most street fashion photography, which typically takes place on the busy streets of Tokyo, Card brings his subjects into the more focused, intimate environment of the studio. In an essay written for the book, Buzz Spector, Dean of the Art School at Washington University in St. Louis comments on the effect of Card’s Style: “Thomas’s great skill is in ensuring that viewers focus on the subjects rather than the photographer’s technique…Looking into their eyes, you find connection with their humanity.” Additionally, the book includes an introduction by Simon Doonan, Creative Ambassador for Barneys New York, and an analysis by Dr. Samantha Boardman, a psychiatrist and blogger.
Thomas C. Card’s commercial photography career began in 1995 with a still life editorial for Interview Magazine. He has since contributed to many publications around the world including VogueHarper’s Bazaar and the New York Times Magazine, and his commercial clients have included Apple, Gucci, Versace, Ferragamo, Barneys NY, Pepsi, Crest, Gap and L’Oreal. In addition to his work as a photographer, Card co-wrote and directed Finding Virginia, a feature film that debuted in the New Filmmakers Forum at the St. Louis International Film Festival.

Shop Escada Online in the U.S. Starting Today!

Escada Online

Die-hard designer devotees, will be excited to hear that leaving home is even less of a necessity if you’re on the hunt for hard-to-find upscale apparel. Luxury fashion brand ESCADA has, as of today, launched its online store in the United States, following the successful introduction of to the European markets in 2013.

Gia On The Move checked out the E-store this morning.  There is wide range of ESCADA lifestyle products, including apparel and accessories from the ESCADA and ESCADA SPORT brands. It is easy to use, mobile friendly and you can set up a personal account which will email you personalized product suggestions.

fashion, style, Gia, Gia on the Move, Tracey PaleoThe store finder is placed on all relevant ESCADA E-Store pages and is supposed to stimulate multichannel experiences. In selected ESCADA retail stores sales staff will carry iPads to directly assist clients in placing orders in the E-Store for items that might not be available in the store.

Here is the best part:  The ESCADA online store provides a variety of different shipping options via Fedex, including free standard ground shipping as well as express shipping. Furthermore, the ESCADA E-Store offers its clients an easy and cost-free returns handling including a 14-day return policy. 

Happy Shopping!


First-Ever Festival of Beauty at The Forum Shops at Caesars, Las Vegas March 21-22

festival of beauty
Mark your calendars for March 21 – 22 between 1 p.m. – 8 p.m. to celebrate the first-ever Festival of Beauty at The Forum Shops at Caesars.
Enjoy a free, two-day extravaganza, with live beauty presentations, make-up touch up’s, music, beauty bars, product demonstrations and more with Dior BeautyFreshInglotKiehl’s Since 1851MAC Cosmetics and Sephora.  
Plus, be sure and register at any participating store to win one of many exciting gifts including shopping sprees and beauty products. There is no purchase necessary to take part in the Festival of Beauty.
Festival of Beauty Happenings:
  • Dior Beauty – Dior Beauty make-up artist will demonstrate looks for spring. A DJ and make up touch up station will be available.
  • Fresh – Enjoy mini skin rituals, hand and arm massages and lip treatment rituals
  • Inglot – Take part in makeover applications for spring/summer colors and trends. Learn the tricks for easy false lash application, as well as complexion and couture demonstrations.
  • Kiehl’s Since 1851 – Visit Kiehl’s Since 1851 for skincare demos, 20-minute mini facials, demos, hand massages, and hand product demos from the Kiehl’s product line.  Enjoy DJ and refreshments as well.
  • MAC Cosmetics – Pick your Demo at MAC Cosmetics. Whether it’s the eye, lip, or skin, customers can choose the demo they would like.
  • Sephora - Inspire your beauty with Radiant Orchid, Sephora + Pantone Universe Color of the Year. Experience its deeply flattering flush and ravishing glow with: custom mini-makeover for eyes, lips, and cheeks, personalized tricks and techniques, a complimentary look book featuring professional steps to master exhilarating new looks at home. BONUS: take home an official Sephora + Pantone Universe Pouch—free with your personalized Color of the Year consultation and any $25 purchase.* *While supplies last.
For additional information and updates about the first annual Festival of Beauty at The Forum Shops visit:

Last Minute Oscar Winning Looks From Circle & Square

Circle & Square.

Never let it be said that Gia On The Move doesn’t know how to up-style for a party.  These looks are far and above some of the most expensive we’ve seen.  But hey…one can dream…

In the steep hills of San Francisco, an innovative and high fashion store emerged from the land of tie die and circle scarves.

Circle and Square is a curated online boutique based out of San Francisco’s Pacific Heights neighborhood. The name Circle & Square is inspired by the 1929 French Art Movement “Cercle et Carre´,”which supported emerging art and its transformative properties. Echoing that impulse, Circle & Square was founded to bring a selection of the finest, most unique accessories by talented independent designers and artists to women with an individual sense of style. Circle and Square has a wide variety of designers who cater to a multitude of different women.

Here are some of their Academy Award-winning looks:

Catherine Angiel’s White Diamond Drop Earrings, $4900:

Catherine Angiels White Diamonds Drop EarringsThe handcrafted, delicate white diamond drop earrings .are perfect for any red carpet. The pave set diamond earrings glisten in the flashbulbs and illuminate the wearers face.




Amanda Pearl Stanwyck Clutch, $1295

Amanda Pearl Stanwyck ClutchThe Amanda Pearl Stanwyck clutch has the classic shape of a traditional Hollywood clutch with the glitz and glamour of glitter. The  Stanwick perfect bit of glimmer to polish off any evening look,



Jill Milan Art Deco Clutch, $1700:

Jillian Milan Art Deco ClutchThe exquisite clutch handmade by an Italian artisan. The logo at the top of the clutch conceals the bag’s closure. Voted “Most Wanted” by W Magazine, this Art Deco clutch is covered in a pink faux patent fabric  and is entirely handmade in Florence, Italy.