Category Archives: Activism

“Farm to Fork” Bill Unanimously Passed in California

Posted on May 1, 2013 | Leave a comment

This just in…

fruits and vegetablesGreat news for Californians today…

The Assembly Agriculture Committee unanimously passed Assembly Bill 38 by Speaker John A. Pérez (D-Los Angeles), which is an effort to ensure every California child has access to healthy and nutritious food by creating the Office of Farm to Fork in the Department of Food & Agriculture.

The new office will be tasked with promoting access to healthy, California grown foods in underserved communities by bringing public health officials, agriculture industry leaders and educators together to make sure California’s children receive nutritious meals.

california grown“Fruits and vegetables with the ‘California Grown’ label are known for their quality throughout the world, and Californians—especially kids—should have the proverbial first bite at the apple when it comes to the nutritious and healthy food grown in our state,” said Speaker Pérez. “Rural and urban communities throughout California do not have reliable access to quality, nutritious food that helps improve their health and quality of life, and this legislation will help to address this critical, if often overlooked, issue.”

AB 38 expands on the Speaker’s previous legislation, AB 581, which established the California Healthy Foods Financing Initiative, a program intended to eradicate  food deserts — large geographic areas with little to no access to affordable, quality, healthy foods — and increase access to healthy and nutritious foods.

Residents of “food deserts” have disproportionally higher incidences of diabetes, cancer, obesity, heart disease and premature death than people living in areas with access to health foods. Speaker Pérez’s efforts have received strong bipartisan support in the past, including today’s unanimous approval of AB 38.

The bill will next be heard by the Assembly Appropriations Committee.

For More Information Please Visit The Website of Assembly Speaker John A. Pérez: www.asmdc.org/speaker

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HARD ROCK CELEBRATES WILLIE NELSON’S 80th BIRTHDAY WITH THE ANNOUNCEMENT OF A NEW PARTNERSHIP

Posted on April 29, 2013 | Leave a comment
This just in this morning…
Hard Rock Cafe logoW nelsonWillie Nelson and Hard Rock International just announced the launch of the limited-edition Willie Nelson Artist Spotlight merchandise program, benefiting the Sustainable Biodiesel Alliance and Animal Welfare Institute.
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The line, a partnership between the musician, activist, author and poet and the world-renowned brand, includes a men’s t-shirt, a limited edition collector pin as well as an online exclusive pin and, fittingly, a bandanna that will be available online and in-store at participating locations on June 6, 2013 simultaneously with the launch event at Hard Rock Cafe New York where Willie and his Family Band will be celebrating with on going festivities.
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“Willie Nelson is an American treasure and one of the most prolific, inspiring and enduring musicians of our time. Willie’s love of all people, his tireless philanthropic work for a better planet, a kinder world for all creatures and beings, aligns perfectly with our own motto, Love All – Serve All. We could not be more proud to partner with Willie for these important causes on this significant and happy day, his 80thBirthday,” said Annie Balliro, Senior Director of Brand Philanthropy, Hard Rock International.
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A portion of the retail price will benefit both the Sustainable Biodiesel Alliance, which advocates for creating a better world through sustainable, community-based biodiesel and the Animal Welfare Institute dedicated to reducing animal suffering caused by people and seeking better treatment of animals everywhere – in the laboratory, on the farm, in commerce, at home and in the wild.
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Hard Rock’s Willie Nelson Artist Spotlight t-shirt, pin and bandanna will be available online at www.hardrock.com and at Hard Rock locations in the following cities: New York, New Orleans, Maui, San Antonio, Nashville and Houston.
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Willie Nelson
Willie Nelson Artist Spotlight Mens T-Shirt: 100% Cotton tee that features an image of Willie Nelson with his guitar and the words “Outlaw Legend.” The top left of the shirt features the artists name and is surrounded by filigree with an ‘Old West’ saloon vibe. 15% of the retail price will benefit the Sustainable Biodiesel Alliance and the Animal Welfare Institute. ($26)
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Willie Nelson Artist Spotlight Bandana: 100% cotton and features a filigree design on a navy blue background that coordinates with the Willie Nelson Artist Spotlight T-Shirt  and includes the artists name.  15% of the retail price will benefit the Sustainable Biodiesel Alliance and the Animal Welfare Institute. ($10.00)
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Willie Nelson Artist Spotlight Collectors Pin: is a translucent hard enamel guitar with gold base metal modeled after Willie’s own and features the phrase “Outlaw Legend.” 15% of the retail price will benefit the Sustainable Biodiesel Alliance and the Animal Welfare Institute. ($12.00)
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Willie Nelson Artist Spotlight Online Exclusive Pin: is modeled after the Willie Nelson Artist Spotlight T-Shirt and includes the artist’s likeness, name, guitar and the words “Outlaw Legend”. This online exclusive pin is hard enamel with translucent enamel used for the guitar and is set on gold base metal. ($14.00)
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The Artists Spotlight Series is among the series of events and releases celebrating the artists 80th birthday. On April 16 Legacy Recordings released “Let’s Face The Music And Dance,” a collection of new studio performances by Willie Nelson and Family. 2013 is shaping up as a banner year for the pop country patriarch, who turns 80 on April 29. His rollicking memoir, “Roll Me Up and Smoke Me When I Die – Musings from the Road,” published by HarperCollins in May 2012, is currently a New York Times bestselling non-fiction title and “Let’s Face The Music And Dance” is an essential addition to the outlaw country artist’s catalog of timeless recordings.
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Hard Rock’s Artist Spotlight
Since its founding in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. Similar to the Signature Series initiative, the Artist Spotlight program features the work of noted artists and performers and contributes to global and humanitarian causes worldwide.
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 LOOK FOR UNIQUE GIVEAWAYS AND CONTESTS TO PARTICIPATE BETWEEN APRIL 29 AND JUNE 5
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For More Information on Sustainable BioDiesel Alliance please visit: http://www.fuelresponsibly.org/
For More Information on the Animal Welfare Institute Please Visit: http://awionline.org/
For More Information on Willie Nelson please visit: www.willienelson.com
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Limited-Edition Bandanna, T-Shirt and 2 Unique Pins available June 6, 2013 Online and at Hardrock.com and at Participating Locations

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West Hollywood Gets Healthy For St. Vincent Meals on Wheels on April 21st

Posted on April 6, 2013 | Leave a comment

cycle-for-a-cause

CYCLE FOR A CAUSE on April 21st at SoulCycle West Hollywood to get healthy and raise awareness for St. Vincent Meals on Wheels.

St. Vincent's Meals on Wheels

Hosted by Celebrity Chef, Michael Fiorelli of Terranea Resort, PV and Junk Food Clothing, this charity ride will kick off the St. Vincent Meals on Wheels Walk-bike-Chef Michael Fiorellia-thon on April 28th, which will be celebrating its 18th year.

In the last two years alone, the event has raised enough money to prepare and deliver over 25,000 meals throughout Los Angeles to our homebound hungry neighbors.  That’s a lot of love!soulcyclelogo

Tickets for the SoulCycle event are available through Eventbrite.com ($50). One hundred percent of the sales will go to St. Vincent Meals on Wheels, helping to feed homebound seniors.

imagesAll Charity Riders will receive a Junk Food tee, a Cart for a Cause Cook Book, a St. Vincent Meals on Wheels angel pin and more for taking time to raise awareness for this important cause!

Gia On The Move

Tickets for the Event go to Eventbrite or click the RIDE TO FEED image:

Ride to Feed

More information on St. Vincent Meals on Wheels walk-bike-athon visit:

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http://www.stvincentmow.org/2013/01/18th-annual-beach-walkbike-a-thon/

The St. Vincent Senior Citizen Nutrition Program serves anyone in need, regardless of age, illness, disability, race, or religion.

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International Women’s Day – Remember Your Rights

Posted on March 8, 2013 | Leave a comment

international-women-s-day

International Women’s Day traces its origins back to a protest by women garment workers in New York (circa 1908) against poor working conditions. At its core, International Women’s Day was about the right to work – and the right to work in fair conditions, be properly compensated for labor, and legally organized in open forums.

2013 International Women’s Day

The United Nations began celebrating International Women’s Day (IWD) on March 8th during International Women’s Year 1975. Two years later, in December 1977, the General Assembly adopted a resolution proclaiming a United Nations Day for Women’s Rights and International Peace to be observed on any day of the year by Member States, in accordance with their historical and national traditions.

The UN theme for International Women’s Day 2013 is “A promise is a promise: Time for action to end violence against women,” while International Women’s Day 2013 has declared the year’s theme as The Gender Agenda: Gaining Momentum.

On 2013 International Women’s Day, the [International Committee of the Red Cross](ICRC) is drawing attention to the plight of women in prison. All over the world, women and girls living behind bars often face particular hardship in terms of protection, privacy and access to basic services, including health care.[wikipedia]

IWD3.8

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Martin Luther King: The Dream Lives On

Posted on January 21, 2013 | Leave a comment

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Certified Organic: A Market Myth

Posted on January 17, 2013 | 2 Comments

www.inorganicwetrust

Is the label “organic” something we can really trust?

78% of Americans eat organic food, because they think it’s healthier. But is organic really better for us or just a marketing scam?

When corporations went into the business and “organic” became a brand, everything changed.

The upcoming film In Organic We Trust documents an eye-opening personal journey that follows Director/Producer Kip Pastor as he investigates and answers the commonly asked question about organic food: What exactly is organic?

The documentary digs deep with farmers, organic certifiers, scientists, and organic critics to explore the content beneath the label and the truth behind the marketing.

In Organic We Trust movie posterIt takes a balanced approach to clear up misconceptions about organic food while highlighting practical solutions that are transforming the way we grow and eat.

Official Website: http://www.inorganicwetrust.org/

Follow the Film on Twitter: twitter.com/IOWTfilm

Like the Film on Facebook: https://www.facebook.com/inorganicwetrust

(available Nationwide On-Demand January 22)

Pre-order IN ORGANIC WE TRUST on Apple iTunes:

http://bit.ly/ZIaJfy 

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21,076 Pounds of Food! – Canstruction LA Winners Announced

Posted on January 16, 2013 | Leave a comment

California icons, such as the LAX Theme Building, California’s State Flag, and the busy Port of LA, were among the winning designs at the Seventh Annual CanstructionLA, the design/build contest where architects, designers, builders, and engineers create structures meant for feeding, not housing.

Featured as part of this year’s Downtown Art Walk, January 10, 2013, in the Farmers and Merchants Bank Building, huge structures made of cans of food were created by some of LA’s’ stellar architecture, engineering, and construction firms. The two-day event  contributed 21,076 pounds of food and $12,034 to the Los Angeles Regional Food Bank during the two-day event.

Instead of bricks, they use cans.

A jury of architecture, art, and culinary experts judged the structures, naming the Juror’s Favorite, Best Use of Labels, Best Meal, and Structural Ingenuity, as well as an Honorable Mention.  Jurors were: Edward Cella, director of Edward Cella Art & Architecture; Adrian Kudler, editor of Curbed Los Angeles; Michelle Lainez, executive chef at Pete’s Café; Joe Moller, executive director of Downtown Los Angeles Art Walk; and Gwynne Pugh, FAIA, principal of Gwynne Pugh Urban Studio.  The winning structures then compete with other regional winners for the National Canstruction Awards.

Canstruction 2013 Los Angeles, CA. Photgography by Tom BonnerJURORS’ FAVORITE:  “Filling a (Growing) Need” by NBBJ and Buro Happold Engineers was a graphically subtle abstraction that won for “its sexy, flowing forms, and high architectural references.”  An undulating landscape of canned kidney beans, potatoes, beets, and mixed vegetables culminated in a graceful tower structure.

Canstruction 2013 Los Angeles, CA. Photgography by Tom BonnerBEST MEAL:  “The Port of Los CANgeles” by RBB Architects acknowledges global trade seen at the San Pedro port with omega oil-rich foods that constitute one of the healthiest diets on the planet.

Canstruction 2013 Los Angeles, CA. Photgography by Tom BonnerBEST USE OF LABELS:  “CAN-day Afternoon” by Steinberg Architects cleverly brings George Seurat’s famous Pointillist painting to life with vibrant color and texture.

Canstruction 2013 Los Angeles, CA. Photgography by Tom BonnerSTRUCTURAL INGENUITY:  “The LAX EnCANter Restaurant” by RBB Architects emphasizes the structural beauty of the famousTheme Building’s graceful arches by cleverly balancing cans of tuna.

Canstruction 2013 Los Angeles, CA. Photgography by Tom BonnerHONORABLE MENTION:  “CANstruction Republic”  by Clark Construction and Thornton Tomasetti was a three-dimensional rendition of the old California State Flag.

In addition to the juried prizes, a People’s Choice Award was bestowed on the structure that gained the most votes from CanstructionLA visitors.  For $1 per vote, visitors could praise their favorite.

Canstruction 2013 Los Angeles, CA. Photgography by Tom BonnerPEOPLE’S CHOICE:  “Avoid Hunger Everywhere” by RTKL Associates uses subtle shifts in planes and strategic negative and positive spaces to proclaim the international message “to aVOID hunger”.

The Foodbank is grateful for the design community’’s support,” said Michael Flood, president and CEO of the Los Angeles Regional Food Bank.  “This creative architectural display offers something for the local community to enjoy while they help us end hunger here in Los Angeles.”  Los Angeles Regional Food Bank is a nonprofit, charitable organization that has been serving the disadvantaged since 1973, and is at the heart of a charitable food distribution network that includes more than 640 charitable agencies with upwards of 1,000 program sites in Los Angeles County.

Canstruction LA 2013 is organized by the Society for Design Administration, and is presented by Gilmore Associates and Downtown Art Walk.  Platinum sponsors: Brookfield Properties, FedEx, HBC, Herman Miller, LA Downtown News, Milliken & Company, The Resnick Family Foundation, Skanska, and Tom Bonner Photography.  Silver sponsors: National Office Furniture, Spectra Resources Company, and Universal Flooring.  Bronze sponsors: Cabot Cheeses, FASTSIGNS, Jetro Cash & Carry,Sparkletts Water, Sprinkles Cupcakes, and Stacked Wine.

For more information visit www.canstructionla.com.

Photos: Tom Bonner

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PS I Love You…And Can I Get Some Back?

Posted on December 18, 2012 | Leave a comment
Why Noah Applebaum Rocks!

Why Noah Applebaum Rocks!

A couple of weeks ago, I discovered a Kickstarter campaign that really inspired me, entitled AGELESS ART.

Local Hollywood, CA resident and filmmaker Noah Applebaum’s  grandfather, Harold Applebaum, lived with dementia.  Instead of being heartbroken Noah became inspired by the new OMA programs that he discovered.  He is honoring Harold, and the need for a new perspective on elder care, by attempting to help other men and women who suffer from this degenerative disease and who every day lose a little bit more control of their own lives.

Ageless Art

And so, Noah is making a film about creative arts programs for people with dementia which then transforms their art pieces into cinema. Part doc, part movie.

Today I got an update by way of a new video that captured a truly special moment.

This is Marge. She has Alzheimer’s and is enrolled in an adult day service program. One of the activities offered is Opening Minds through Art (OMA), where seniors with dementia paint and create abstract art. While showing off her painting called “HodgePodge”, Marge spoke candidly about life and was gracious enough to sing a song from her youth!

Please share and get the word out. This project is moving in the right direction, but Kickstarter is all or nothing and time is running out.

Gia On The Move is proud to be a backer.  kickstarter-badge-backer

Can I count on you? If ever there was a vision worth supporting this is it.  For our mothers and fathers, grandmothers and grandfathers, aunts and uncles, friends and spouses.

Swing-Kickstarter-logo

AGELESS ART: CREATIVE EXPRESSION IS A BASIC HUMAN RIGHT

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Theatre Without Borders

Posted on December 10, 2012 | Leave a comment

TWB

Recently, Dr. Cynthia Cohen, the program director of Theatre Without Borders at Brandeis University, talked with ArtsoMarket to discuss how artists are using art to promote change in divided communities. Below is a re-print of the interview.

The Peacebuilding and the Arts program,  part of the web based, artist to artist, people to people, network, works to strengthen the practice and nexus of the arts and conflict transformation by generating and disseminating knowledge, and facilitating networks of effective action; in essence, creating people to people connections across borders.

What are your long-term goals for the program?

CynthiaCohenIn the long term, I would like to see the Peacebuilding and the Arts Program offer undergraduate and graduate degrees, and perhaps certificates for practitioners. I would also like us to continue to support practitioners — working towards peacebuilding in all different art forms — to document and reflect on their practice, and to create educational and training resources based on case studies and ethical inquiries into practice in all regions of the world.

How does it fit Brandeis’s overall mission?

Brandeis’ mission includes education that advances social justice, and a commitment to excellence. The institution has a longstanding commitment to the arts. I believe that the peacebuilding and the arts program is strongly aligned with Brandeis’ mission.

Why did you choose to partner with Theater Without Borders?

Theatre Without Borders approached me in 2005 just as it was forming and asked me to speak on a panel at its founding symposium. At that time, they were an informal network of theatre artists committed to theatre exchange, and they were very interested in looking deeply at how their practice contributes to peace. After that initial symposium and a couple of informal gatherings, we decided to work together on the anthology. I was drawn to TWB in part because of the stature of the artists involved and because of the passionate ethical commitment they had toward their work.

How can theater groups get involved?

Theatre groups can read the Acting Together anthologies, watch the documentary and use the resources of the toolkit to plan their own peacebuilding performance initiatives. They can send their members to trainings that we offer, and participate in the arts and peace commission of the International Peace Research Association. They can collaborate in their own communities on issues of justice and on bringing people together across differences.

Do you have plans to reach out into other areas of the arts?

We already have worked with visual artists, filmmakers and musicians. I would very much like to engage in an intensive research project on the contributions of the visual arts to peace building.

What tips would you give to theater groups that might want to work to make a difference on a local or regional basis?

Spend time listening to the stories of the people of your communities. See what stories remain untold, or unheard. What inequalities are present that diminish people’s lives and their abilities to trust each other? What past harms need to be addressed? (All of these questions and more are part of the Guidelines for Planning Peacebuilding Performances in the toolkit that accompanies the Acting Together documentary. I would also suggest that members of theatre groups wanting to “make a difference” look at their own identities and how dynamics of power play out in their own lives. It is very important to know one’s own issues, to have one’s own identities in hand before embarking on “making a difference” in other communities. Also, it can be important to be open to collaborations with “non-arts” organizations — perhaps activist groups, cultural groups, human rights groups, governmental or intergovernmental agencies whose values are aligned with the mission of the arts organizations.

Are there other ways interested artists and groups can help support your efforts?

Artists can join with each other to support each others work, to reflect together on ;how they can make a difference in the world. They can become ambassadors for the Acting Together project, share the film and lead discussions about it. They can use the tools in the Acting Together toolkit and document their own arts-informed peacebuilding efforts.

peacebuildingCynthia Cohen is Director of the Program in Peacebuilding and the Arts. She leads action/reflection research projects, and writes and teaches about work at the nexus of the arts, culture, justice and peace. She directed the Brandeis University/Theatre Without Borders collaboration Acting Together, co-edited the Acting Together on the World Stage anthology and co-created the related documentary and toolkit. She directs ReCAST, Inc., a non-profit organization partnering with Brandeis and New Village Press on the dissemination of Acting Together resources.

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Meals on Wheels Gets an LA Culinary Extravaganza on the Beach July 26th

Posted on July 10, 2012 | Leave a comment

On Thursday, July 26th, 2012 from 6-10pm, Summer’s most anticipated culinary event returns to Santa Monica. (Purchase tickets)

Featuring some of LA’s hottest chefs, relax with tempting morsels off the grill, vintner tastings, specialty cocktails, great music and crackling fires as the summer sun sets over the ocean. Dress is casual, shoes are optional, and proceeds benefit St. Vincent Meals on Wheels who provides over 4,700 nutritious meals from top quality ingredient daily to residents in the greater LA-area.

WHERE: *The Jonathan Beach Club, 850 Palisades Beach Road,                              Santa Monica, CA 90403 (Get Directions)

FEATURED CHEFS:

*Sally Camacho of WP24 * Jeff Cerciello of Farmshop Brentwood * Brendan Collins of Waterloo & City * Leslie Durso, Vegan Chef and Eco Lifestylist * Mark Gold of Eva Restaurant * Michael Fiorelli of Mar’sel at Terranea Resort * John-Carlos Kuramoto with Michael McCarty of Michael’s Restaurant * Joe Miller of Joe’s Restaurant * Kris Morningstar of Ray’s and Stark Bar * Dahlia Narvaez of Pizzeria and Osteria Mozza * Mark Peel of Campanile * Paul Shoemaker of Savory * Kerry Simon and Nona Sivley of LA Market Restaurant * Mako Tanaka of Robata-Ya.

FEATURED VINTNERS:

*Baker Lane Winery * Beckman Vineyards * Bonaccorsi Wine Company * Bonny Doon Vineyard * Dierberg Vineyards * Domaine Serene * Ferrari-Carano Vineyards & Winery * Foxen Winery and Vineyard * Inception Wines * Justin Vineyards and Winery * Kalin Wines * Lioco Wines * Longboard Vineyards * Malibu Vineyards * Melville Vineyards & Winery * Star Lane Vineyards * Summerland Winery * Three Sticks Vineyards * Vines on the Marycrest

*Specialty cocktails will be served by mixologist Giovanni Martinez from Sadie’s Kitchenand Lounge

Guests will have an opportunity to bid of a number of luxury travel experiences and exclusive wine offerings during the evenings SILENT AUCTION.

Here’s How St. Vincent’s Help Communities Every Day:

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California Chefs Vs. Animal Rights Groups: Who Will Win?

Posted on July 6, 2012 | 1 Comment

The debate still goes on…could there be a way to create humane standards for the treatment of animals for preparation in the food industry?  Is there a way to keep farmers and chefs in business?  Two of the questions being asked now that the production and sale of foie gras has been banned as of July 1st, 2012.

Amid outcry about the treatment of the birds used in foie gras production, California legislators enacted a foie gras ban in 2004. The law had a seven-and-a-half year delay built into the legislation, but it finally went into effect this week. In protest, a group of chefs has banded together to try to overturn the ban—and improve the lives of the ducks used to create foie gras. In this exclusive video from TakePart.com, both sides break down this hot button issue.

http://www.takepart.com/video/debate-rages-over-californias-foie-gras-ban

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#SCAN AND ROCK THE VOTE ON JUNE 30, 2012!

Posted on June 22, 2012 | Leave a comment

Whole Foods Market West Hollywood will be rocking the vote in a unique Eco-Media Voter Registration Drive on Saturday, June 30, 2012, from 1-3pm. And they are using Food, Fashion, Music and Smart Phones to do it!

Rock The Vote (www.rockthevote.com) founded twenty-one years ago at the intersection of popular culture and politics, and who has run the largest nonpartisan voter registration drives in the country, has registered more than five million young people to vote, becoming a trusted source of information about casting a ballot.  This event means to mobilize and empower with new technologies and grassroots organizing to engage young people in our country to participate in every election, with the goal of seizing the power of the youth vote to create political and social change while protecting their fundamental right to vote and urging politicians to pay attention to issues that matter.

What’s eco-fashionable and socially delicious about Rocking the Vote?

Social change. We can ALL participate!

It is a fact. Youth in America spend more time online and on mobile social networking applications than they do on any other form of media. This Millennial Generation is diverse and huge in number, making up nearly one quarter of the entire electorate in 2012, which evokes both challenge and opportunity.

#Scan to vote self-expression…Junk Food X, PromoJam, RedLaser, and Threads for Thought are also chiming in and teaming up to launch the first-ever #ScantoVote social media powered QR Code t-shirts for the 2012 election year. Understanding that the most effective way to reach youth is through social networks and their phone, all of these companies together have created a t-shirt, stylishly embedded with social media QR code technology to reach younger generations via platforms they care about most – fashion, technology, entertainment, social networks, and music.  Made from 100% organic cotton, the tech-savvy eco-shirts are specifically created to engage, educate and inspire youth in America to register to vote directly from the piece of technology that they use most – their smart phone. The #ScantoVote technology will be featured at the Whole Foods Market West Hollywood Voter Registration Drive. (The tees are for sale exclusively at nationwide Whole Foods Markets and online.)

Eat your heart out! The event will feature a 4th of July themed BBQ and, live music by celebrity DJ Brent Bolthouse, raffles, tote bag giveaways, and the #ScantoVote mascot .  98.7FM will also be a sponsor of the event.

Go ahead – Make a statement! The entire form can be completed from a mobile phone, in most states, excluding Colorado. The QR tool takes individuals through a step by step process on their smart phone to fill out information and repopulates a PDF document that is then emailed to them.  From there, all they have to do is print, sign and mail it to their Board of Electors.  The address is already printed on the paper as a self-mailer.

What else to ‘Like’ about Rock the Vote WEHO is that when people use the RedLaser app to scan the QR Code graphic on the tee with their smartphone, a customized PromoJam mobile experience will launch on their phone. From this mobile page, people will be able to watch educational and inspiring videos about the election, take social actions such as “LIKE-ing” Rock The Vote on Facebook, and filling out the voter registration form right from their smartphone!

To view the mobile webpage, scan the QR-Code or type the URL into your smartphone browser:  http://rockthevote.promojamgo.com/register and http://www.scantovote.org/

PromoJam: PromoJam is a leading enterprise Social Marketing Platform, dedicated to building innovating technology solutions that help people connect in new and engaging ways. PromoJam is used by many of the biggest brands and artists in the world including: NBC Universal, The North Face, Clear Channel Radio, Blackberry, Justin Bieber, Rihanna and Pearl Jam; http://promojam.com

 Junk Food X Threads for Thought: Celebrity t-shirt emporium Junk Food has joined forces with leading eco-fashion label Threads for Thought (www.threadsforthought.com) to launch a series of social cause tees, in partnership with PromoJam and Rock the Vote.   Junk Food is the original vintage t-shirt company, with distribution rights to over 800 pop-culture licenses and is distributed in over 4,500 premium fashion stores globally.  Leading ethical fashion label Threads for Thought is a pioneer in both sustainable and organic manufacturing and is a passionate champion for numerous important social causes. www.junkfoodclothing.com

RedLaser: RedLaser is a leading barcode-scanning mobile application for iPhone, Android(TM) and Windows 7 with over 20 million downloads and counting. The RedLaser software development kit (SDK) is licensed by more than 1,200 full customers across five continents, including Coupons.com, TheFind, The Knot and shopkick and stickybits. For more information on RedLaser, visit www.redlaser.com

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