Whole Foods Market West Hollywood will be rocking the vote in a unique Eco-Media Voter Registration Drive on Saturday, June 30, 2012, from 1-3pm. And they are using Food, Fashion, Music and Smart Phones to do it!

Rock The Vote (www.rockthevote.com) founded twenty-one years ago at the intersection of popular culture and politics, and who has run the largest nonpartisan voter registration drives in the country, has registered more than five million young people to vote, becoming a trusted source of information about casting a ballot.  This event means to mobilize and empower with new technologies and grassroots organizing to engage young people in our country to participate in every election, with the goal of seizing the power of the youth vote to create political and social change while protecting their fundamental right to vote and urging politicians to pay attention to issues that matter.

What’s eco-fashionable and socially delicious about Rocking the Vote?

Social change. We can ALL participate!

It is a fact. Youth in America spend more time online and on mobile social networking applications than they do on any other form of media. This Millennial Generation is diverse and huge in number, making up nearly one quarter of the entire electorate in 2012, which evokes both challenge and opportunity.

#Scan to vote self-expression…Junk Food X, PromoJam, RedLaser, and Threads for Thought are also chiming in and teaming up to launch the first-ever #ScantoVote social media powered QR Code t-shirts for the 2012 election year. Understanding that the most effective way to reach youth is through social networks and their phone, all of these companies together have created a t-shirt, stylishly embedded with social media QR code technology to reach younger generations via platforms they care about most – fashion, technology, entertainment, social networks, and music.  Made from 100% organic cotton, the tech-savvy eco-shirts are specifically created to engage, educate and inspire youth in America to register to vote directly from the piece of technology that they use most – their smart phone. The #ScantoVote technology will be featured at the Whole Foods Market West Hollywood Voter Registration Drive. (The tees are for sale exclusively at nationwide Whole Foods Markets and online.)

Eat your heart out! The event will feature a 4th of July themed BBQ and, live music by celebrity DJ Brent Bolthouse, raffles, tote bag giveaways, and the #ScantoVote mascot .  98.7FM will also be a sponsor of the event.

Go ahead – Make a statement! The entire form can be completed from a mobile phone, in most states, excluding Colorado. The QR tool takes individuals through a step by step process on their smart phone to fill out information and repopulates a PDF document that is then emailed to them.  From there, all they have to do is print, sign and mail it to their Board of Electors.  The address is already printed on the paper as a self-mailer.

What else to ‘Like’ about Rock the Vote WEHO is that when people use the RedLaser app to scan the QR Code graphic on the tee with their smartphone, a customized PromoJam mobile experience will launch on their phone. From this mobile page, people will be able to watch educational and inspiring videos about the election, take social actions such as “LIKE-ing” Rock The Vote on Facebook, and filling out the voter registration form right from their smartphone!

To view the mobile webpage, scan the QR-Code or type the URL into your smartphone browser:  http://rockthevote.promojamgo.com/register and http://www.scantovote.org/

PromoJam: PromoJam is a leading enterprise Social Marketing Platform, dedicated to building innovating technology solutions that help people connect in new and engaging ways. PromoJam is used by many of the biggest brands and artists in the world including: NBC Universal, The North Face, Clear Channel Radio, Blackberry, Justin Bieber, Rihanna and Pearl Jam; http://promojam.com

 Junk Food X Threads for Thought: Celebrity t-shirt emporium Junk Food has joined forces with leading eco-fashion label Threads for Thought (www.threadsforthought.com) to launch a series of social cause tees, in partnership with PromoJam and Rock the Vote.   Junk Food is the original vintage t-shirt company, with distribution rights to over 800 pop-culture licenses and is distributed in over 4,500 premium fashion stores globally.  Leading ethical fashion label Threads for Thought is a pioneer in both sustainable and organic manufacturing and is a passionate champion for numerous important social causes. www.junkfoodclothing.com

RedLaser: RedLaser is a leading barcode-scanning mobile application for iPhone, Android(TM) and Windows 7 with over 20 million downloads and counting. The RedLaser software development kit (SDK) is licensed by more than 1,200 full customers across five continents, including Coupons.com, TheFind, The Knot and shopkick and stickybits. For more information on RedLaser, visit www.redlaser.com