Although I had a glorious weekend overall, I did spend half the time feeling seriously lacking in talent and ability when looking online all week, in the print version and in all of my tracking system emails for the coveted magazine review I worked so hard to get for my client – which to my disappointment, did not happen.
My first and only thought…”I failed them.”
All of the writing, the preparation, the excitement, intimate communications back and forth with everyone involved, having the journalist show up, the photographs and innumerous hits to the blogs and listings leading up to the event, follow-up thank you and emails – it was exactly how and what I had hoped for. I felt like I had a great start to a future ongoing relationship and of course a hit for a story for an upcoming and amazingly talented group of artists. And then nothing. Just the vast empty desert of getting cut by a stream of celebs with more bang and bigger audience. It was, to say the least, depressing. My artists have been trusting me with their future and their talent. I felt I owed them more.
But I realized something this morning after my mini nervous breakdown which lasted until the wee hours of the morning. It’s ok. I didn’t get the story in print but I did achieve most of the things I set out to do. What really bolstered me up was this little excerpt from the newsletter of eReleases head, Mickie Kennedy:
Question: I had my client booked to appear on a television
talk show, but his segment was cancelled due to a breaking
news event. The producer apologized and said they would
reschedule the segment, but it’s been a week and I have not
heard back. What should I do?
Answer: Segments get bumped, stories get killed, and quotes
get left on the cutting room floor. Unless you’ve got some
real star power with your client — i.e., a celebrity or
major CEO — you’re just out of luck for the time being. Send
the producer an email thanking her for help and letting her
know that your client is available in the future. Do not,
however, say that your client is upset, or complaining. The
producer’s job does not revolve around any one guest.
Most producers try their best to make up for bumped
segments, and most journalists do a good job of making up
for a killed story or quote. You just have to be patient.
Then you pounce and remind the producer or journalist of the
In my lifetime, I have never been particularly tolerant of failure in myself. Which is probably why I spend 50% of my time being depressed and anxiety ridden about one thing or another. I keep thinking hard work, good work, work that has merit should be rewarded. Shouldn’t it? Sure it should I believe that. But in the world of inter-connectivity, social media and everything ‘needed 10 days ago’, I suppose I have to face the fact that I just have to keep plugging away. It’s not like I haven’t done it before. Heck, I drummed up an international firestorm last summer for a client who got banned from an art biennial she was supposed to open as the important guest. So it is possible and will continue to be possible to succeed even throughout the pitfalls.
I also armed myself this weekend with Kelly Cutrone’s hilariously funny and intensely powerful book, “If You Have To Cry GO OUTSIDE,” and the quote from her book that actually got me to fire up my lap top to even read my emails this morning:
“The spirit of the warrior is not geared to indulging and complaining, nor is it geared to winning or losing. The spirit of the warrior is only geared to struggle, and every struggle is a warrior’s last battle on earth. Thus the outcome matters very little to him. In his battle on earth a warrior lets his spirit flow free and clear. And as he wages his battle, knowing that his intent is impeccable, a warrior laughs and laughs. ~ Carlos Castaneda